Senior Content Designer Flo Health

London 03-04-2024

We’re quite proud of our achievements…

300M+ downloads, 62M monthly users, #1 by installs in the iOS Health category, 4.9 stars on the App Store (3M+ reviews), backed by 7 VCs, annual revenue at 9 figures, and a valuation close to $1B.

We’re a growing, Series B funded HealthTech building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

We’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide. 


The Job

The needs of the user is everything to us, and how those needs are served falls under our Product teams.

They’re fact-finders.

They’re builders.

They’re ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivaled user experiences

It's an exciting moment to join us. We're building a top-notch design team over here, and there's a lot to do, including:

  • Making sure content design is a valued part of the design process, from start to finish.
  • Enhancing collaboration and communication within our product teams.
  • Using our creativity to showcase what content design is capable of.
  • Embedding accessible, inclusive, user-centered design into our standards and processes.

You'll be part of the new Stories and Ask Flo team (name TBC!), where you'll be play a crucial role in supporting our extensive content domain and features in the app, as well as shaping the design and content strategy for this new product team.

As we grow, we need designers who can keep the business’s priorities in focus while championing user needs, motivations and contexts – as well as bringing clarity and creativity to every touchpoint, and turning complex concepts into something simple and human.

Our ideal candidate:

  • Is an exceptional content designer with a keen interest in health technology, adept at adapting complex information to deliver intuitive solutions that solve real-world user problems.
  • Can flex as needed between different levels of work – one sprint you might be prototyping new products, crafting those end-to-end experiences, and the next, writing microcopy, or delivering workshops to engage stakeholders and define solutions to those tricky content, IA and narrative challenges.
  • Isn't afraid to propose solutions and new processes, challenging ways of working to contribute to the success of the wider design and product team.
  • Can explain and present hypotheses and decision-making processes.
  • Thrives in a dynamic environment and enjoys tackling multiple initiatives at once.

Your Experience

Must have:

  • Significant content design experience (or experience in a similar role, such as information architecture, content strategy, UX writing, etc.)
  • Proficiency in collaborative tools like Figma and Miro.
  • Outstanding communication skills, capable of influencing others and advocating for content design at all levels.
  • A portfolio showcasing your impact in cross-functional teams.
  • Experience designing for mobile apps and handling regulated topics like health or finance.

What you'll be doing

You'll be responsible for:

  • Crafting clear, concise, and compelling content for various features, widgets, paywalls, and more.
  • Collaborating with cross-functional teams to define new experiences across our platforms.
  • Advocating for content design within your teams and the broader product community.
  • Seeking opportunities for improvement and collaborating with other content disciplines and product streams.
  • Working with our partners in Localization to ensure messaging consistency across different markets.
  • Promoting human-centered design, readability, accessibility, and creativity.
  • Mentoring other Content Designers and contributing to our team culture of feedback and collaboration.


Salary Range - gross per year
£64,000£68,000 GBP

Ranges may vary depending on your skills, competencies and experience.


People perform better when they’re happy, paid well, looked after and supported. 

On top of competitive salaries, Flo's employees have access to:

  • A flexible working environment with the opportunity to come into the office and work from home
  • Company equity grants through Flo’s Employee Share Option Plan (ESOP)
  • Paid holiday and sick leave 
  • Fully paid female health and sick leave, in addition to holiday and regular sick leave
  • Workations - an opportunity to work abroad for two months a year
  • Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
  • Workplace nursery scheme 
  • Career growth, progression, and learning development resources
  • Annual salary reviews
  • Unlimited free premium Flo subscriptions
  • A whole host of other benefits (health/pension/social schemes)


Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led. 

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a  growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do. 

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

By applying for the above role, you confirm that you have reviewed our privacy notice for job applicants: 


Applications are now closed