Brand Design LeadZoe

UK (Remote 10-01-2025
We Are Redefining How People Approach Their Health

ZOE is the science and nutrition company leading a movement to transform the health of millions.

We exist because the food we eat is making us sick. Most of what we are taught about food is wrong.

ZOE runs the world’s largest nutrition science study to find scientifically proven solutions.
Our randomized controlled trial of ZOE proves that if you eat the right food for your body, you can feel healthier in weeks and be on track for more healthy years.

ZOE can change the way you eat, feel, and live. We host world-leading scientists on our podcast and bring proven science to your plate with Daily30+, our 30+ plant supplement.

Over 100,000 people rely on ZOE Membership, our personalized nutrition program, to make smarter food choices. ZOE Membership turns complex science into clear step-by-step actions, helping you improve your health with every meal.

ZOE means life — and you can change your life with food.

Visit our career page and become a ZOEntist 🚀

About the team
As Brand Design Lead, you will join our remote-first in-house creative team of writers, designers, and producers. This pivotal role will help our team ensure the ZOE brand is consistently reflected in everything we do to deliver ZOE's mission to improve the lives of millions.
Partnering with our global marketing team, you’ll raise the bar of conceptual thinking, craft compelling and inclusive campaign narratives, and bring ideas to life through Art Direction and hands-on production.
We're a small but mighty team, and the work is fast-paced, so attentiveness and the ability to easily handle multiple projects is a must. You'll be working on everything from podcasts to packaging, performance to product, and much more. If you’re excited by the opportunity to make a meaningful difference and thrive in a dynamic environment, we’d love to hear from you.

About the role
We’re seeking a proactive and passionate Brand Design Lead who shares our excitement for redefining how people approach their health. At ZOE, we’re transforming a fundamental human need—eating well—through our personalised nutrition program, designed by some leading scientists.

As part of our small, dynamic team, this role balances hands-on design execution with leading project teams, freelancers, and external agencies. You'll have the opportunity to make a direct impact on ZOE's mission, working across a wide range of creative projects. Here's a glimpse of the kind of work you'll drive:
- Develop multi-channel ad campaigns for all social platforms, including performance, YouTube, and static ads.
- Plan and Art Direct photoshoots showcasing ZOE's science team in action and our members' personalised nutrition journeys, creating assets for all marketing channels.
- Develop reusable templates for social media content to help the marketing team scale campaigns efficiently.
- Partner with external suppliers to conceptualise and execute packaging designs for new product lines.

You'll be...

    • Work with production and marketing to probe briefs, understand requirements, and develop creative strategies.
    • Come up with and bring to life great ideas grounded in insights, with exceptional creative thought and craft.
    • Work with internal stakeholders to define and build end-to-end visual assets for multi-channel advertising campaigns, social, content, partnerships, and customer comms.
    • Pitch ideas confidently to internal teams, whether it's a small tweak or a big concept.
    • Partner and communicate effectively with a cross-functional team, including writers, designers, animators, and producers.
    • Work with Product Marketing to improve and update product positioning based on customer insights and market trends.
    • Digest feedback and develop alternate creative solutions.
    • Maintain consistent creative quality while applying and expanding brand guidelines.
    • Keep your finger on the pulse of culture
    • Be a champion of our culture and values in everything you do.

We think you will be great if you...

    • Have 6-8+ years of relevant experience, both agency and in-house are preferred but not a must. Start-up/scale up experience would be desirable.
    • Have a deep understanding of creating impactful campaigns across digital platforms.
    • Have a portfolio of best-in-class work showing impact-driven creative across multiple channels.
    • Have a strong conceptual and problem-solving skills.
    • Are proficient in the creative development process, have excellent art direction skills, and consistently deliver high-quality design.
    • Are efficient and deadline-driven.
    • Can communicate effectively with creatives and producers, engendering trust and respect.
    • Are confident in managing up to leadership, negotiating with key stakeholders and using persuasion to push boundaries.
    • Can redirect creative development based on feedback if necessary.
    • Are proficient in Figma and Adobe Creative Suite.
The experience, skills, and attributes listed above reflect what we believe will contribute to success in this role. If you're passionate about ZOE and the opportunity, but don't meet 100% of the criteria, we still encourage you to apply. We are committed to supporting growth and are happy to offer upskilling opportunities where possible.

Compensation Philosophy
At ZOE, we are committed to offering competitive and equitable compensation that reflects the value of each role and aligns with regional labor market standards. Our approach to compensation goes beyond just base salary — we offer a comprehensive package that includes base pay and stock options, ensuring that every team member is rewarded for their contributions to the company’s growth and success.

We believe that building a thriving team requires not only providing fair and competitive compensation but also fostering an environment where success is shared collectively. Our total compensation package is designed to support the well-being of our employees, recognise their individual contributions, and empower them to grow alongside ZOE.

Benefits & Perks
At ZOE we understand the significant role our benefits play in motivating, inspiring and safeguarding our employees' well-being. Our benefits strategy is thoughtfully designed to echo our mission and values, recognising the diverse needs arising from different life stages of our ZOEntists.

Our approach to benefits takes an inclusive and flexible view of both personal and professional growth. From competitive health insurance and wellness packages to inclusive parental policies, building connection, and tailored professional development programs, we've got you covered.

At ZOE, we continue to build a benefits package that invests in our team members’ long-term personal and professional growth and wellbeing, adding to this list as it evolves.

Equal opportunities
 We are committed to fostering a diverse and inclusive team where every individual can bring their authentic self to work. We believe that this is key to our success and are dedicated to positively impacting the tech industry. As part of our commitment to equal opportunities, we encourage candidates from underrepresented backgrounds to apply. We ensure a respectful and inclusive environment for all and do not discriminate on the basis of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability, or age. If you require any accommodations during the interview process, please feel free to inform us, and we will make every effort to support your needs.