Communications & Brand OfficerFareShare

FareShare

Job description Communications & Brand Officer

Reporting to: Marketing Manager

Location: London

Contract: Permanent

Hours: Full time (35 hours)

Salary: £30,210 -£31,800 (We normally offer a starting salary at the start of the range)

Main purpose of this role

This role will support FareShare’s brand engagement and highlight the impact of its work to strengthen communities and tackle food waste. The successful candidate will play an important role in strengthening the FareShare brand, and awareness by supporting the creation and development of campaigns and collateral that enable colleagues across the organisation to engage with key stakeholders.

About FareShare

FareShare is the UK’s national network of charitable food redistributors, made up of 18 independent organisations. Together, we take good quality surplus food from right across the food industry and get it to nearly 8,500 frontline charities and community groups.

The food we redistribute is nutritious and good to eat. It reaches charities across the UK, including school breakfast clubs, older people’s lunch clubs, homeless shelters, and community cafes. Every week we provide enough food to create almost a million meals for vulnerable people.

Every year, more than three million tonnes of food go to waste in the UK, enough for 7 billion meals. Meanwhile, the cost of living crisis is driving millions into food insecurity.

We are fortunate to benefit from the support of major retailers, the media, ambassadors and a groundswell of public engagement. As a result, there has never been a more exciting time to join an organisation at the heart of public consciousness.

FareShare’s vision

Our vision is of a UK where ‘No good food goes to waste’.

Our mission is to use surplus, fit-for consumption food to feed those who are vulnerable in the UK by supporting frontline charitable organisations that tackle the cause and not just the symptoms of poverty.

Our values run through everything we do and set out a clear framework for us to approach our work: passion, ambition, respect, collaboration, and focus.

The role

This role is vital in strengthening FareShare’s ability to promote its work to the general public and across the food industry.

Working across the charity, the successful candidate will be responsible for supporting internal and external brand activity and support the Marketing Manager’s work in strengthening brand awareness. This will include developing collateral for a range of platform and audiences.

This an exciting, fast-paced role which plays a crucial part in shaping our messaging and supporting our stakeholders with the aim to attract and engage food partners, volunteers and donors to support the work of FareShare.

We are seeking an articulate and proactive individual who has a flair for communications and feels passionate about food poverty and food waste in the UK. They should have at least three years' experience[LC1] [BA2] in a marketing/communications role. The candidate will have excellent writing skills, be a confident communicator and an organised self-starter. This role provides a fantastic opportunity to grow and develop significant skills.

Key Responsibilities

Brand Management: Develop and implement strategies to enhance and protect FareShare's brand identity and reputation. Ensure brand consistency across all communication channels and materials.

Content Creation:

Development of assets to promote the work of FareShare and their partners such as video, social media content, web pages, posters, presentations, email and evens collateral including coordinating design, print and delivery of assets. Working with both the inhouse team and external agencies to deliver on briefs for marketing materials from the organisation. Ensure that the messaging aligns with FareShare's mission and resonates with the target audience.

Stakeholder Engagement: Collaborate with internal teams, to identify collateral requests to communicate the impact of FareShare’s work and engage key stakeholders in the work of FareShare to gather stories, case studies, and testimonials. Effectively communicate the impact of FareShare's work and engage stakeholders in the organization's mission.

Event Support: Assist in planning and delivery of events, such as fundraisers, conferences, and awareness campaigns. Ensure smooth execution of events and maximize engagement opportunities.

Trade Marketing: Support the food team to identify opportunities to engage key accounts to raise awareness of FareShare amongst their own partners / supplier base. Provide content and evidence of FareShare’s work and impact that will engage with the food industry. Ensure FareShare’s brand is protected and appropriately valued through all industry facing comms.

Person specification

Experience

• Demonstrable experience of using marketing and communications to raise the profile of an organisation or a national programme.
• Experience of working within communications or marketing with project planning, story/creative development, delivery, monitoring and evaluation.
• Experience of coordinating marcomms processes for a national brand or business
• Experience of working with, and managing, third party/external agencies

• Relationship development with multiple stakeholders in different locations across the country
• Experience of targeting trade and consumer audiences.

Skills, knowledge and abilities

• Excellent written skills including copywriting and proof reading, along with a similar level of verbal communications skills
• An understanding of brand management principles and the ability to apply them effectively. Knowledge of branding strategies, brand guidelines, and visual identity management is advantageous.
• Strong project management and organizational skills to handle multiple tasks simultaneously, meet deadlines, and manage priorities effectively. Attention to detail and ability to work under pressure are crucial.

• A self-starter with proven ability to work on own initiative, meet objectives and tight deadlines.
• Knowledge of the not-for-profit sector and ideally the charitable/sustainability sector (desirable but not essential).
• Able to demonstrate attention to detail whilst also having a flexible approach and an ability to work in a team.
• Knowledge of CRM systems and content databases for case study management.
• Good working knowledge of Microsoft Office
• Use of graphic design software such as Illustrator, InDesign and/or Photoshop (desirable but not essential), experience of using Canva
• Ability to prioritise workload and juggle multiple projects

Values and behaviours

• A commitment to Equal Opportunities
• An appreciation of FareShare’s mission and strategy
• Flexibility of approach and ability to work in a team
• Proven ability to develop and maintain good working relations, with both internal and external audiences