Email Marketing ExecutiveSimply Business

London, UK 23-05-2023
B Corp
We’re Simply Business

We insure small businesses and enable big dreams – not just for our customers, but for our people and communities too. With over 800,000 active insurance policies, we protect builders, bakers, landlords, and more than 1,000 other trades. 

We harness cutting-edge data ability, believe in experimentation, and build our own technology to deliver better experiences for our customers and employees. This means we’re as much a technology company as one that sells insurance. We build, we fail, we learn, we improve. We’re a B Corp too, which recognises our strong track record of having a positive impact on people, society and the environment.  

If Simply Business sounds like the kind of place you’ll thrive, we’d love to hear from you.

We're looking for an Email Marketing Executive to join the Digital Marketing team from either our London or Northampton hub.

We don't expect the candidate to achieve 100% of the job description from day one, but over time we hope that they will.

Here's what you'll be doing:

    • work with the Content team to create engaging emails that target high open and click rates
    • be responsible for creating visually appealing mobile responsive emails with the Design team 
    • deliver one-time send emails to support our customers and multiple business objectives
    • creating highly personalised emails via dynamic content
    • take a customer first approach in enabling automated data driven decision making
    • improve our automated CRM programmes to attract and retain customers at all stages of the customer lifecycle, and create new programmes
    • query the data to generate insight and highlight opportunities
    • have a keen interest in data as you’ll segment the data and inspect selected audiences 
    • contribute to a ‘test and learn’ approach to maximise results 
    • be collaborative by sharing new learnings, to support the teams development and upskilling
    • learn all of our systems to obtain a good knowledge e.g. Blueconic, Salesforce Marketing Cloud (ExactTarget), Journey Builder, Litmus and Looker

We're looking for someone who is:

    • experienced in email marketing and customer lifecycle management in any industry or systems
    • experienced with segmentation, dynamic content, and building/maintaining automated emails
    • experienced in A/B testing one-time sends
    • experienced in working on a big strategic project as part of a cross-functional team
    • a highly organised individual with good written and verbal communication skills
    • technical & coding skills e.g. Ampscript, HTML and SQL, plus analytical skills
    • a natural problem solver, demonstrating innovation and a proactive, can-do attitude
    • curious to learn a deep understanding of our internal applications and third-party technology providers
    • able to multitask and work in an agile environment
    • understanding of online and digital tech – and has a passion for digital marketing 
    • ideally ambitious with a desire to professionally develop themselves

A few more details about the role:

    • attain a deep understanding of our data models and data in Blueconic
    • take the lead on individual campaigns ideation/planning/implementation/reporting, with an increasing focus on the campaign strategy
    • consider how the campaign could benefit from an omnichannel approach
    • continuously innovate customer journeys that strive to be the right message, on the right channel, at the right time with the right call to action
    • identifying new opportunities to drive value for the business
    • proposing new campaign ideas and solutions
    • revealing insights on campaigns, creating a feedback loop with stakeholders to inform decisions
    • stakeholder management and communicates to wider audiences about plans etc
    • gain a general understanding of the factors behind performance vs budget 
    • you’ll get the opportunity to collaborate with multiple teams and work as a cross-functional team e.g. teams within wider marketing, contact centre and product
Our culture is inclusive and diverse

We Embrace Individuality We value what’s important to each and every SBer. Whether that be providing access to cutting edge wellbeing support, or being part of one of our many diversity networks and communities.  We also take personal development seriously - we’re all about enabling big dreams.

We Trust Who We Hire We empower SBers with choice and flexibility to make the right decisions based on the needs of their roles and we’ve been working this way long before Covid19. 
There’s no one-size-fits all solution when it comes to how often we get together in person, so all of our people and teams find the rhythm that suits them best when it comes to working from home or hub.

We’re innovative We've created a place for people to be curious, experience new things, and bring unique ideas to the table. If you want to learn how we do all this - head over to our Careers page where you’ll see us walk the talk 

Our mission is to make Simply Business synonymous with fairness, belonging and inclusivity. We won’t be happy until we’ve created a truly inclusive culture – where every employee, whatever their background, role, or location, feels comfortable being their authentic self at work.

We all have a part to play – to learn more, to do more and to go further – in building this new reality that’ll be befitting of the diversity of the customers we serve. At Simply Business, we’re all in.

What are the benefits?

At Simply Business, our benefits let you balance life and work properly:

flexible parental leave – you can choose to take shared parental leave, plus we offer full pay for the first six months of your maternity leave and four-week fully paid paternity leave, subject to meeting the qualifying criteria
remote working – more of us are currently working remotely than usual, but longer-term you can balance working remotely with working in the office, giving you the opportunity to connect with colleagues
mental health and wellbeing resources – we take your wellbeing seriously, giving you access to counselling (through our Employee Assistance Programme) as well as technology to support your mental health (through the Unmind app)
paid sabbatical – two weeks off when you’ve been here for five years and four weeks off when you’ve been here for 10, 15 & 20 years
a dedicated learning platform – including a management and leadership programme – the platform lets you balance both work and life goals
life event leave – where every UK SBer has an extra day of leave, every two years, to use for whatever purpose they want, whether that be for moving house, welcoming a new pet to your household or celebrating your Birthday.

And we compensate you fairly:

• a competitive salary that reflects your experience, our pay policy and the market we’re in from your first day
• the potential to earn an annual bonus based on business performance (those on commission-led roles will be rewarded monthly)
• we match what you put into your pension up to five per cent
• a health cash plan reimburses your everyday medical expenses (with the opportunity to increase the level of your plan in your flexible benefits)
• a generous holiday entitlement of 25 days annual leave, plus bank holidays, and an extra day of holiday every two years to use however you wish
life assurance of four times of your basic salary
Smart Health services including unlimited access to a 24/7 virtual GP
• a flexible benefits scheme with an allocated allowance each year to choose from benefits including private medical insurance, dental insurance, travel insurance, up to five days extra holiday, and gym membership

These values are important to us and our people
• Learning
• Empowerment
• Authenticity
• Pioneering
• Simplicity

These all mean something unique to every person at Simply Business, but if you’re thinking about working here, give them some thought. They’re at the heart of our story.


Applications are now closed