<div class="section-wrapper page-full-width"><div class="section page-centered" data-qa="job-description"><div>Instructure is a global EdTech leader, serving millions of teachers and students around the world. Openness is core to who we are. That's why we partner with over 900 education technology companies in the largest partner community for any LMS.</div><div><br></div><div>Instructure also offers a portfolio of products and services designed specifically for other EdTech providers. These unique solutions empower our partners to more quickly build and scale products, deeply integrate them into Canvas LMS, and differentiate products with research-backed proof of impact.</div><div><br></div><div>As a regional Marketing Program Specialist for EMEA, you are a jack-of-all-trades. One day you’ll be working in Marketo executing an email program, and the next day you are setting up our booth at a conference. You’ll need to be well-versed in all program management capacities including - analysis, email execution, planning events, writing copy, entering data into Salesforce, and working with Sales. You need to be highly organized because you will juggle multiple projects and timelines, work through competing priorities, all the while working with your local Sales team, as well as, your extended Marketing team in the US.</div><div><br></div></div><div class="section page-centered"><div><h3>Responsibilities:</h3><ul class="posting-requirements plain-list"><ul><li>Sales and Partner Marketing</li><li>		Collaborate with in-region partners for campaign execution</li><li>Product Marketing</li><li>		Content creation - ads, email copy, blogs, landing pages, webinar content</li><li>		Sales enablement - sales flyers, presentations</li><li>		Product Release Notes and Emails</li><li>Events</li><li>		Negotiate contracts with event management companies</li><li>		Coordinate booth design, messages, electrical set up, A/V, collateral, booth setup, staffing (including on-site attendance), etc</li><li>		Lead collection and data entry into SFDC</li><li>Demand Generation Campaigns</li><li>		Execute email, webinar, digital advertising, and direct mail campaigns</li><li>		Expert knowledge of Marketo, Salesforce, Zoom Webinars</li><div><br></div></ul></ul></div></div><div class="section page-centered"><div><h3>Requirements:</h3><ul class="posting-requirements plain-list"><ul><li>5+ years experience in a similar Marketing role.</li><li>Exceptional attention to detail, highly organized with great project management skills; ability to juggle multiple programs/priorities.</li><li>Expert Marketo (or equivalent) experience required; Marketo (or equivalent) certification required.</li><li>Ability to travel to events; approximately 25% travel</li><li>Experience with marketing tools such as online meetings (WebEx, GoTo Meeting), ABM (Demandbase), and CRM (<a rel="noopener noreferrer" class="postings-link" href="http://salesforce.com">salesforce.com</a>) required.</li><li>Experience in EdTech highly desired.</li><li>Self-starter and proactive mindset, with a passion for building and driving process improvements.</li><li>Needs to be a problem solver.</li><li>Ability to develop or bring in program management tools and best practices is a huge plus.</li><li>This role will report to the Director, Demand Generation for Parchment Marketing</li></ul></ul></div></div><div class="section page-centered" data-qa="closing-description"><div><span style="font-size: 11pt;">We’ve always believed in hiring the most awesome people and treating them right. </span><span style="font-size: 11.5pt;">We know that the more diverse we are, the more diverse our ideas will be a</span><span style="font-size: 11pt;">nd when we openly welcome those ideas, our environment is better and our business is stronger.</span></div><div><br></div><div><b><span style="font-size: 10.5pt;">All Instructure employees are required to successfully pass a background check upon being hired.</span></b></div></div><div class="section page-centered last-section-apply" data-qa="btn-apply-bottom"><a class="postings-btn template-btn-submit cerulean" data-qa="show-page-apply" href="https://jobs.lever.co/instructure/6cc69363-1f1c-4424-9c50-940859c1bc35/apply"></a></div></div>

Instructure

<div class="section-wrapper page-full-width"><div class="section page-centered" data-qa="job-description"><div>At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create something awesome. And that's where you come in:</div><div><br></div><div><span style="font-size: 10.5pt">As Manager of EMEA Sales Development, you will lead a team of Sales Development Representatives that focus on generating quality Inbound and Outbound pipeline for our EMEA Sales team. You will lead, coach, and manage the SDRs to ensure consistent practices and processes amongst the team that align with our go to market strategy in the EMEA Market.</span></div></div><div class="section page-centered"><div><h3>What you will be doing: </h3><ul class="posting-requirements plain-list"><ul><li>Identify and track key performance metrics to ensure SDR team members are achieving their quarterly quotas and improving performance in weekly 1:1s.</li><li>Regularly coach SDR team members through call reviews, role plays, tactical trainings, etc</li><li>Hire and onboard new, high-performing SDRs as needed</li><li>Develop efficient workflow processes, personalized inbound follow up sequences, and outbound targeting tactics to engage with prospect accounts.</li><li>Focus on generating high quality pipeline for our Sales team that will contribute to bookings</li><li>Be data-driven. Be comfortable building targets for team members, forecasting pipeline generation, analyzing data and building/reviewing reports in Salesforce and Tableau</li><li>Work closely with the Demand Gen team to provide feedback on campaigns, monitor inbound volume to track conversions, and ensure your team is meeting SLAs</li><li>Work closely with Sales and other members of the SDR Leadership team to improve opportunity management and qualification processes.</li><li>Collaborate with cross-functional Leaders in Marketing, Sales, Customer Experience, RevOps to ensure effective communication and strategy alignment.</li><li>Create career growth opportunities that support the established promotion path for SDRs.</li></ul></ul></div></div><div class="section page-centered"><div><h3>Your Profile: </h3><ul class="posting-requirements plain-list"><ul><li>+2 years experience with leading Sales Development/Sales teams</li><li>Bachelor’s Degree Preferred </li><li>Extensive experience with SDR tools like Salesforce, Outreach, Linkedin Sales Navigator etc. </li><li>Executive presence: comfortable leading meetings with Senior Leadership</li><li>Coachable: actively listens to and implements manager feedback</li><li>Passion for coaching and mentoring your team members. Their success is your success.</li><li>You are proactive in seeking new solutions and organized in your task management.</li><li>You are open, honest, and highly collaborative.</li><li>You are committed to a diverse and inclusive workplace.</li></ul></ul></div></div><div class="section page-centered"><div><h3>Get in on all the awesome at Instructure: </h3><ul class="posting-requirements plain-list"><ul><li>Excellent benefits and perks, because we want you to be happy and healthy :) </li><li>Private Vitality Insurance</li><li>Lifestyle Spending Account (LSA)</li><li>Tuition Reimbursement</li><li>Generous PTO and flexible working</li><li>Because you get to help us grow a culture of awesomeness. But most importantly, you get to work with a tight knit team who embrace innovation and are committed to being excellent at what they do</li><li>And more! </li></ul></ul></div></div><div class="section page-centered" data-qa="closing-description"><div><span style="font-size: 11pt">We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better and our business is stronger. Your experience, skills and passion will set you apart so tell us about your achievements, irrespective of whether they are personal or work-related. If this role excites you, don’t let our role description hold you back, tell us about your journey, tell us what you’ve learnt and get applying!  </span></div><div><br></div><div><span style="font-size: 11pt">At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer. </span></div><div><br></div><div><span style="font-size: 11pt">All Instructure employees are required to successfully pass a background check upon being hired.</span></div></div><div class="section page-centered last-section-apply" data-qa="btn-apply-bottom"><a class="postings-btn template-btn-submit cerulean" data-qa="show-page-apply" href="https://jobs.lever.co/instructure/de6ee943-2f77-4b5a-aa6f-15ada4c163fe/apply"></a></div></div>

EMEA Marketing Program SpecialistInstructure

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EMEA SDR Manager

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