Sweep is hiring an Field Marketing Manager to ensure Sweep’s position as an outstanding resource for the climate community and a real driver of change for our planet.
The candidate must be based in or nearby London able to build strong relationships with our sales, marketing and product development teams within a hybrid working environment.
Climate change is the defining issue of our time. By empowering companies with technology that helps them manage their climate impact, we believe Sweep can make a meaningful contribution to a better future for all of us.
Ok, sounds promising. What will I be doing?
You'll be responsible for developing and executing a successful field marketing plan to generate awareness and create demand primarily in the UK & Ireland, as well as potential opportunities in the USA to position Sweep as a leader in the climate technology market.
As the Field Marketing Manager, you will be reporting to the VP of Marketing. You will help the team identify and execute a variety of marketing vehicles and tactics, such as trade shows, conferences, events (both online and offline), webinars, direct email campaigns, often alongside our outstanding roster of partners.
To be more specific, this includes:
1. Implement field marketing strategies that unlock growth 🚀
- Develop an effective field marketing plan that supports pipeline goals, aligned to sales’ quarterly objectives
- Coordinate the execution of key lead generation and brand awareness events programs including Sweep events, Analyst events, 3rd party events, webinars and more
- Build and maintain strong relationships with sales team members in the office, online and at events
- Work directly with the Digital Marketing team to ensure smooth running of programs, activities, tools, and SF and Hubspot processes to supercharge the lead generation of events
- Contribute and collaborate with the Content team to produce various literature, banners, merchandise, and other materials to be used at field marketing events
- Contribute to social media and email marketing activity surrounding field marketing campaigns
2. Assess New Opportunities 🎯
- Attend Sweep Sponsored events as well as relevant external trade shows and events, collecting feedback and reporting on main learnings
- Build strong relationships with our key partners in your region as well as define and execute marketing programs together to accelerate Sweep’s growth
- Negotiate with vendors and other third-party partners on entire scope of sponsorship and visibility delts (booth size & position, speaking opportunities, logo visibilities, etc)
- Set performance goals, drive excellent and detailed reporting, analyze success metrics and produce concise reports
- Establish and proactively manage the Field Marketing budget (including Partner Field Marketing initiatives), being vigilant to track spend, and find efficiencies
- Document and share lead generation intelligence with the sales team, while also gathering feedback after every event
That sounds just right for me. What do I need to bring?
Glad you asked. This is who we’re looking for:
Qualifications 🏆
- Minimum of 3+ years of experience in a Field or Event Marketing role
- Proven track record of developing and managing Field Marketing events, from trade shows to networking breakfasts, cocktails to webinars.
- Strong organizational skills and self-motivation, with the ability to work independently in a fast-paced environment (willing to roll up sleeves and get your hands dirty)
- Experience with a CRM (preferably Hubspot and Salesforce)
- Strong skills in analyzing key performance metrics and extracting actionable insights
- Savvy enterprise B2B marketer with expertise in live events, face-to face programs and virtual events
- Project management and budget management capabilities
- Strong verbal and written communication skills (Fluency in English required, French an asset)
- Excellent qualitative and quantitative reporting habits that drive your strategy-focused mindset
Qualities 🧠
- Native fluency in English is required. French is an added bonus
- A hands-on problem solver, self-motivated with a glass half-full attitude
- An entrepreneurial mind, ready to launch and fail and iterate
- You’re an empathetic team player that is great at building lasting relationships
- Attuned to remote collaboration, using digital tools and meticulously documenting work
- You care about our mission of creating a better future for all of us
Copy that. And what’s in it for me?
You will be joining an exciting young business that has the humble ambition to change the world. With a proven track record in starting companies, we’re planning to hit the ground running and have an impact fast. Joining this journey right at the beginning allows you to really help shape our path.
Our hybrid work model, with hiring focussed around our head offices in Paris, London and Montpellier, allows us to balance our personal and professional lives while staying connected and engaged with colleagues and clients.
We’re big believers in creating successful businesses that are good for everyone, including society and the planet. That’s why we have a B Corporation status.
We think this will be the ride of our lives. And maybe yours, too.