Head of Growth MarketingHertility Health

Hertility is a women’s health company built by women, for women. We’re shaping the future of reproductive healthcare by pioneering unique diagnostic testing that provides data-driven and advanced insights into reproductive health, fertility decline and the onset of menopause. We provide expert advice, education and access to care - all from the comfort of your home.

31% of women will suffer from a reproductive health issue at some point and through our research, we aim to reduce the time to diagnosis through advanced at-home testing and specialist gynaecological care. We tailor pathways to the individual's reproductive goals, whether it be to explore their ovarian health and fertility options or overall hormonal health, such as confirming a PCOS diagnosis. Currently, we can diagnose 18 of the most common gynae pathologies which may lead to reduced fertility and signpost gynae cancers.

Ultimately, our aim is to change attitudes around reproductive health, both for individuals and in the workplace, and to encourage women to be proactive by tracking their reproductive health. We’re calling this the Reproductive Revolution!

The role

We are looking for an exceptional Head of Growth Marketing to be responsible for the entire customer lifecycle. As the Head of Growth Marketing, you will play a pivotal role in developing and executing growth initiatives for Hertility. You will lead a talented team and collaborate with cross-functional departments to optimise customer acquisition, retention, and revenue generation. Your strategic vision and analytical mindset will be crucial in driving the company's growth trajectory.

Your primary objective will be to relentlessly seek out opportunities to generate customer growth through digital channels and OOH. If you can identify a new D2C acquisition channel and can test & prove its value, then it will be added to the mix.

Reporting to the Director of Growth, you will take ownership of our growth marketing strategy. Key responsibilities will include, but not be limited to:

• Strategy; building and communicating a comprehensive growth marketing plan to help the business achieve its revenue goals.
• Growth marketing: own the growth marketing model, ensuring all areas are activated including self-sustaining growth loops, experiments, BAU and working with the Director of Growth to maintain the pirate funnel.
• Customer Acquisition; taking ownership for our customer acquisition channels - paid ads, display ads, SEO and affiliate marketing etc. while simultaneously proposing creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand
• Customer Conversion; owning and improving how we convert our prospects into customers. Working closely with the product team, you'll identify, test and roll out improvements with a focus on messaging, pricing and UX.
• Growth Hacking: Developing and executing online and offline experiments, including gamification, digital marketing, brand partnerships, on-ground activation, etc. to drive traffic to digital channels.
• Reporting; working with the Director of Growth to ensure all data is reported on in an accurate and timely manner, this includes channel performance data, funnel data etc.
• Management; leading, developing and inspiring a team, fostering a collaborative and high-performance culture.
• Research; Analysing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies.
• Stakeholder Management; working with a variety of stakeholders across product, operations and customer service to provide input on product roadmap, customer feedback, and user experience improvements to enhance growth initiatives.
• Analysis; using GA, Google Tag Manager, HotJar, Usability Hub, VWO to measure and improve the NSM, and metrics within the OMTM’s framework.