Not all heroes wear capes — but plenty of them use toilet paper
Want to challenge yourself at a high-growth startup AND make a difference in the world? Come join the revolootion!
Funny name, serious business
We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $11.22 million AUD (roughly $7.5 million GBP) to fund sanitation projects around the globe. Basically, we’re really good at doing good.
With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.
A bit about the role
Our brand resonates the most with consumers when they understand our unique story and mission. As we build out a dedicated team for the UK/EU, we are looking for a keen UK Marketing Manager with market expertise to help lead our 360 brand efforts, dramatically increasing our unaided brand awareness and building meaningful connections between Who Gives A Crap and our UK consumers. You’ll find new and innovative ways to get products into people’s hands including owning the experiential & sampling programme.
Reporting to the UK-based Head of Consumer, you will forge strong cross-functional relationships across global teams to drive progress. You will work closely with our marketing team to build out world-class channel plans. You will also collaborate with the commercial team to bring our brand to life in store, to help tell our brand story in new and disruptive ways. You will use your insights and learnings to create playbooks that can be rolled out into other markets.
Our hybrid hub model means this role will be mainly remote (with a lot of flexibility), though there will also be opportunities for in-person connection and collaboration in our amazing new office in London. The team also meet up face-to-face twice a month for dedicated work time as a group, and to stay close to the business. We’re not immune to the effects of challenging time zones but we look to solve this by committing to some early starts or late finishes of collaboration “prime” time between hubs, no more than 3 days a week.
If you worked here this past month here are some things you might have been involved in:
- Building out our PR calendar with a brand new roster of super eager agencies (covering both consumer, and industry/trade)
- Creating a brand partnerships strategy and roadmap so we can connect with even more consumers, in even more relevant and interesting ways
- Negotiating with Waitrose to break the rules on some upcoming top secret marketing plans!
- Working with the creative team on content designed to get people to build Christmas trees out of toilet paper!
Let’s talk about you
You have a natural curiosity and a passion for finding growth
You consistently demonstrate a growth mindset - never settling - and are always on the lookout for new opportunities, channels and improvements that will help us hit our objectives, and generate learnings that we can roll out to other geos.
You’re both a thinker and a doer
You have proven experience not only developing and writing thoughtful brand plans but also executing successful marketing campaigns. You have a ‘bias for action’ approach - a hands dirty, getting shit done kind of mentality. You can strategically appraise what is a good opportunity and fit for the brand through insights, and are able to get the best out of creative teams through constructive feedback.
You heart organisation and communication
You have been responsible for ensuring cross-functional and external partners are kept across project developments and requirements, overcoming the challenges of a remote-first environment. High level organisation, project management and great communication skills are your strong suits.
Data and numbers are your friends
You are confident in your ability to number crunch to measure and evaluate performance. You know how to own and manage a budget. You take data and use it to inform optimisations and recommendations that help achieve meaningful movement in brand awareness and conversion metrics.
You’re someone who takes a proactive approach and is able to navigate ambiguity. You lean on your flexibility and ability to roll with the punches (e.g. on timezones) as a reliable and resilient team player, so that you can deal with unexpected problems or tasks effectively.
You give a crap
Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!
Why should you work with us?
First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.
We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).
Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (98%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.
Have you made it this far?
If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.