Product Marketing LeadAccurx

How you’ll be contributing to Accurx as an Product Marketing Lead…

We're at an exciting stage of our journey, with 98% of GP practices using us, growing across care settings and supporting care for over 65 million patients. We have ambitious plans to go even further to fix new parts of the health system, and that’s why we are looking for an experienced, and passionate Product Marketer to support us in the next stage of our growth.

Joining Accurx in this role, you’ll work closely with Go-To-Market and Product teams to bring the many benefits of our platform and its features to life and tell compelling stories to deepen our relationship with hundreds of thousands of NHS users. You’ll support campaigns to drive discovery, activation, and engagement for new and existing product features; you'll contribute to brand-level campaigns that tell the story of our impact and oversee the launch of exciting new features into different healthcare settings.

Your day to day tasks, should you choose to accept this mission 🤝…

• You will develop a deep understanding of our markets, users, and buyers to compose powerful, differentiated positioning of new and existing products. You’ll engage with qualitative and quantitative insights from research, market intelligence, product data, and user and customer feedback to help you do this. You’ll craft (and coach others to craft) impactful, persona-specific messaging that resonates with our target audiences.
• Building and iterating on these insights, you will launch and oversee strategies that will deepen the adoption of product features at each stage of the user journey, from onboarding and awareness to advocacy.
• You’ll create launch strategies to oversee how we take new products or features to market or existing features into new care settings
• You’ll re-design and streamline the ways that we communicate with our user base about new and existing features and you’ll revolutionise the way we track the impact of our user communications to achieve our goals.
• You will collaborate with cross-functional teams, especially Product Management, to translate technical features into user and customer-centric benefits.
• You’ll be a key voice in the business, acting as a champion for user needs. 

 What the team say…

“Joining Accurx has been an amazing experience – it is an exciting, supportive, and energising place to work. I am constantly learning and developing my skills here, and can feel great knowing our work has a positive impact on so many people.”  Zoe Brocket, Product Marketing Lead

If you want to hear from some of our Accufolk about what it's like to work for us, take a look at a video from our 2023 summer conference!🤩

Do you want to hear more about what it's like to work in Commercial for Accurx? Check out this blog post by Jimmy, one of Business Development Leads 🤩

 We'd really like to hear from you, if…

• You have demonstrable experience in product marketing campaign delivery, including product launches, adoption growth, and, ideally community initiatives.
• You have worked with product teams and are familiar with product management, first-principles thinking, as well as methodologies for Product Marketing strategies.
• It’s not a showstopper but you ideally have working knowledge of the NHS or healthcare settings in general.
• You’re a great all-rounder, able to think both analytically and empathetically to get inside the mind of different users. You take nothing on assumption and you’re curious, always asking ‘why?’
• You’re a great storyteller - able to take analysis, research and your user understanding and turn this into a compelling story that will excite users, patients, and commissioners of our products.
• You have a strong ability to build rapport with a variety of stakeholders - you'll be everyone's go-to guru on how to position our product across the Commercial, Product, Data, Operations and Senior Management teams
• You're a high performer: you connect to our high-performance principles
• You're mission-driven: you care about positively impacting the lives of millions
• You’re always collaborating: you place team success over personal success and you enjoy working in an open, collaborative environment.
• You demonstrate responsible ownership: when you see something not working, you'll flag it and be part of the solution
• You seek continuous improvement: you’re always developing new skills and insights, while exploring ways to do things better
• You’re mindful of balance: you're conscious of your own health and that of others. You think carefully about how best to focus your efforts, knowing when to push yourself to reach a goal.

 What do we offer..?🤔

💰 £65,000 - £80,000 + the value of £50,750 share options

🤝 Access to Happl - a flexible benefits provider with a given budget of £600 to spend on perks of your choice. Options include private health insurance, wellness providers and more.

🏢 We are office first, all accuFolk come to our office in Shoreditch at least 3 days per week, with the option to work remotely 2 days a week. Read more about our policy here.

📚 Allocated annual learning & development budget 

🐣 Enhanced parental leave policy

🙏 Prayer, meditation and breastfeeding room

🗣 In house therapists available daily

🌴 Working abroad policy

👩‍🍳We have our very own Chef! Free healthy breakfasts, snacks and lunches will be provided, with the occasional sweet treat!

...And much more.