Senior Content EditorFlo Health

You'd be joining a small but highly experienced team of editors (that's part of a wider multi-disciplinary team) creating content that helps educate and inspire our users to better their health. 

You’d be a senior member of the team. You wouldn’t have direct reports, but you’d be expected to help mentor other editors and top edit their work — sharing your skills, knowledge, and project-management know-how with them.You would work across formats including long-form articles, short-form stories, quizzes, polls, and video, collaborating closely with our designers and medical advisors.

Your job? Owning your projects and ensuring every piece of content passes our medical and legal reviews, is packed with actionable advice, is in Flo’s tone, and is carefully designed to address our users’ needs in an app environment. Essentially, your content should make taking out/renewing a Flo subscription a must-do for users.

You’d work closely with our product managers and analysts to understand the performance of our content to ensure everything you create ladders up to our business goals and mission.

Whether you already work in a product company, or you’re keen to move out of a traditional editorial brand into femtech, this role offers a lot of opportunity to upskill and future-proof your career.

Your Experience

Must have:

• Writing, commissioning and editing women’s health content. You should know the difference between an epidemiological study and double-blind placebo-controlled trial, be able to spot a dud medical fact a mile off, and have a knack for turning jargon-packed medical info into engaging, easy-to-understand content. You should be highly engaged with and tuned in to the women’s health space, so the content you create is always sensitive and empathetic to the experiences of our users.

 

• A strong foundation in content analytics. You should know how to use data insights to inform your content ideas, and should understand how to review the performance of what you create – and plan improvements.
  
  
• Working towards business goals. You should be comfortable and competent at pitching content ideas that align with, and deliver on, the company’s quarterly objectives — both to your team and senior stakeholders for their buy-in.
  
  
• Project management. You should be confident in managing complex content projects end-to-end, and mentoring others to do the same while helping them keep on track to deliver their projects. You’d be working with a variety of stakeholders to bring content to life from ideation to release in the app. You should be comfortable keeping tabs on a variety of projects at once, ensuring all reviews/sign-offs are complete before pushing content live.
  
  
• A flexible working style. Just as happy juggling lots of diverse, smaller tasks as being dedicated to one project for a whole quarter. You’re as game to audit and improve/repackage old content, as to create new.
  
  
• A collaborative approach. You’d be working closely with a range of different disciplines including product managers, content designers, analysts, designers, medical advisors, and UX researchers. You should be open to learning from them – as well as sharing your skills/knowledge – to create the best product together.
  
  
• A growth mindset. Willing to give and receive constructive feedback – and act on it. You should be open to spotting gaps in your knowledge and skills and be excited to close them, with support.
  
  
• Proactivity. You should be eager to deputize for your manager when needed in meetings, presentations, and so on. You’ll also be expected to spot opportunities for content or process improvements, pitching them with clear rationale, and helping to get them up and running.
  
  
• An active, enthusiastic contributor to ideation sessions. Buzzing with data and research-backed ideas for content formats or fresh angles on our core topics.

Nice to have:

• Experience creating relationships and sex content for people of all genders. 
• Having worked on content in a product company, especially an app. You have a strong understanding of the difference between app content and other mediums (e.g. websites, magazines etc). 
• Experience working in a company that uses Agile methodology.
• Having worked in a start-up environment. 
• Experience using Looker, Jira, Figma, Miro, and/or Contentful.

What you'll be doing

You'll be responsible for:

• Creating release-ready content that passes our editorial, medical, and legal checks and delivers on our users’ needs, and helping more junior editors do the same. 
• Generating ideas for new content – including fresh angles and formats – using data and insights to give a clear rationale for them. 
• Checking the performance/business impact of the content you create and suggesting and planning improvements.
• Presenting your work and learnings to the wider team/other teams. 
• Running ideation sessions and workshops, where appropriate, to knowledge/skill share with other content creators. Plus actively participating in other team meetings. 
• Developing a first-class roster of freelance content creators who are excellent at what they do and really ‘get’ Flo's mission.

You'll be targeted on:

• Contribute to hitting metrics targets with your team, for e.g. trials, content engagement, and retention.
• Efficiently and effectively follow all content production processes and suggest improvements.
• Foster a positive, honest, curious and collaborative environment within the team.

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