Director of Product - MarTechFlo Health

UK 16-02-2024

We’re quite proud of our achievements…

300M+ downloads, 62M monthly users, #1 by installs in the iOS Health category, 4.9 stars on the App Store (3M+ reviews), backed by 7 VCs, annual revenue at 9 figures, and a valuation close to $1B.

We’re a growing, Series B funded HealthTech building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

We’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide. 


The Job

Your Experience

Must have:

  • Minimum of 8 years experience in marketing technology roles.
  • Proven track record working with user acquisition and in-app growth marketing technologies.
  • Strong knowledge of UA/growth marketing technologies, including CRM, tracking and analytics tools.
  • Exceptional leadership skills and experience in managing a cross-functional team.
  • Excellent communication skills, both written and verbal.
  • Highly analytical and data-driven mindset.
  • Previous experience in marketing and analytics is a plus.

What you'll be doing

You'll be responsible for:

  • Lead the MarTech strategy, focusing on UA technologies, CRM, and data science models to enable growth (pLTV, churn model, next best action).
  • Develop, implement, and oversee comprehensive tooling for growth marketing campaigns within the app environment.
  • Work closely with the Product and Engineering teams to drive app-based initiatives.
  • Evaluate ROI and KPIs to measure the success of MarTech and growth marketing initiatives.
  • Lead a cross-functional team in implementing best practices for UA and in-app marketing.
  • Ensure alignment with overall company goals and objectives.
  • Report to C-level executives on MarTech strategies and performance metrics.
  • Together with engineering leadership, oversee the management of vendor relationships and marketing technology stacks.
  • Support 3-4 teams with vision and strategy. 

Salary range:
UK - ₤124,000 - ₤145,000 gross per year.

Ranges may vary depending on your skills, competencies and experience.


People perform better when they’re happy, paid well, looked after and supported. 

On top of competitive salaries, Flo's employees have access to:

  • A flexible working environment with the opportunity to come into the office and work from home
  • Company equity grants through Flo’s Employee Share Option Plan (ESOP)
  • Paid holiday and sick leave 
  • Fully paid female health and sick leave, in addition to holiday and regular sick leave
  • Workations - an opportunity to work abroad for two months a year
  • Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
  • Career growth, progression, and learning development resources
  • Annual salary reviews
  • Unlimited free premium Flo subscriptions
  • A whole host of other benefits (health/pension/social schemes)


Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led. 

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a  growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do. 

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.


Applications are now closed