Palta is a multi-product tech platform developing several mobile apps focused on health and well-being with a combined audience of more than 60 million monthly active users. Our portfolio includes such successful companies as Flo (global leader in female health), Simple (a nutrition and wellness app with over 15m downloads), Zing (personal fitness trainer), and more.
The rapid portfolio growth was fueled by the recently raised $100 million Series B round led by VNV Global, and the group’s revenue is currently sustainably growing 50% YoY.
Simple is a successful mobile product that has a user base of over 15 million people and has over 50% year-over-year revenue growth. It helps people improve their nutritional habits through personalized programs, meal tracking, and health insights, which allows them to lead healthier and happier lives.
Now, we are taking the next big step and working on a new revolutionary AI product that helps each person improve their health in a fun and engaging way.
We are looking for an Influencer Marketing Manager to join our dynamic marketing team.
As an Influencer Marketing Manager you will play a crucial role in driving the growth and success of our affiliate program in the health and fitness vertical. Your primary responsibility will be to cultivate and manage relationships with influencers, optimize campaign performance, and drive revenue through effective affiliate marketing strategies. If you have a passion for health and fitness, a proven track record in affiliate marketing, and the ability to build strong partnerships, we invite you to join our team.
What You’ll Do:
Influencer marketing Program Management: Develop and execute strategies to grow the health and fitness Influencer marketing program, including Influencers recruitment, activation, and retention.
Relationship Building: Cultivate and maintain strong relationships with existing influencers, proactively communicating with them, providing support, and addressing any concerns or inquiries.
influencers Recruitment: Identify and onboard new influencers within the health and fitness vertical, utilizing various channels such as affiliate networks, industry events, and outreach efforts.
Campaign Optimization: Continuously analyze and optimize influencers campaigns to maximize conversions, click-through rates, and overall revenue generation.
Performance Tracking and Reporting: Monitor influencers metrics, generate regular reports, and provide insights to stakeholders, using data-driven analysis to identify opportunities for growth and improvement.
Compliance and Guidelines: Ensure influencers adhere to program guidelines and best practices, monitor for compliance, and take necessary actions when violations occur.
Industry Research: Stay updated with the latest trends, innovations, and best practices in influencer marketing within the health and fitness industry, and proactively apply relevant insights to enhance our program's performance.
What We Look For:
- Bachelor's degree in marketing, business, or a related field (or equivalent experience).
- Proven experience as an Influencer Marketing Manager \ Affiliate Manager, preferably in the health and fitness industry.
- Strong knowledge of affiliate marketing concepts, strategies, and best practices.
- Demonstrated success in driving revenue growth through effective influencers campaigns.
- Excellent interpersonal and communication skills, with the ability to build and maintain strong relationships with influencers.
- Analytical mindset, with the ability to interpret data, track KPIs, and optimize campaigns accordingly.
- Familiarity with affiliate tracking platforms and networks.
- Proficient in using web analytics tools to measure campaign performance.
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