Palta is a multi-product tech platform developing several mobile apps focused on health and well-being with a combined audience of more than 60 million monthly active users. Our portfolio includes such successful companies as Flo (global leader in female health), Simple (a nutrition and wellness app with over 15m downloads), Zing (personal fitness trainer), and more.
The rapid portfolio growth was fueled by the recently raised $100 million Series B round led by VNV Global, and the group’s revenue is currently sustainably growing 50% YoY.
Simple Fasting, part of the Palta family, is a game-changing AI-powered health & wellness platform aimed to provide intermittent fasting followers with a solution that would support them in achieving tangible fitness results.
Our mission is to give day-to-day personal insight into people's nutrition leading to healthier lives through behavior change.
Simple is the most popular fasting app in the US. The app securely aggregates, stores and analyzes user data to help users make long-term lifestyle changes that can improve their wellbeing.
The company collaborates with doctors and health researchers to develop science-based solutions that are 100% safe.
There's more info on our website:
We are seeking an experienced Senior Product Manager to focus exclusively on optimizing our subscription renewals and cancellation processes. The ideal candidate will drive strategies to increase subscription renewals, minimize cancellations, while improving the overall user experience. This role is critical in reducing churn and maximizing LTV.
Key Responsibilities:
Drive Subscription Renewals:
- Own the key metric of subscription renewals and develop strategies to improve it.
- Analyze the data to identify levers and implement initiatives that impact on renewals.
Optimize Cancellation Flow:
- Redesign the cancellation process to reduce churn.
- Implement offboarding strategies that uses comprehensive tactics for users to stay.
Improve Web-to-App Login Rate:
- Identify barriers preventing users from accessing the app after purchasing on the web.
- Develop and implement strategies to enhance the user journey from web to app, ensuring a seamless experience.
Data Analysis and Insights:
- Build growth models to identify opportunities for increasing renewals.
- Discover correlations between user attributes and payment data affecting subscription retention.
Cross-Functional Collaboration with Customer Support:
- Work closely with the customer support team to understand customer behavior through support channels.
- Collaborate to develop effective solutions and processes that reduce cancellations and improve customer satisfaction.
CRM and Communication Management:
- Partner with CRM teams to configure and test win-back campaigns.
- Manage and optimize transactional emails and communications that directly influence renewals.
Market Research and Best Practices:
- Stay updated on industry best practices regarding subscription renewals and cancellations.
- Implement strategies that balance effective retention tactics with customer satisfaction.
- Ensure compliance with all relevant regulations and ethical standards in subscription management.
Experience and Qualifications:
- 5+ years in product management, growth, or customer lifecycle roles with expertise in subscription-based businesses.
- Proven ability to reduce churn and drive subscription renewals through targeted strategies.
- Experience in optimizing customer journeys, particularly cancellation flow.
- Strong skills in analyzing user behavior and payment data to derive actionable insights.
- Data-driven decision-maker with a strong analytical background.
- Proficiency in building and working with growth models.
- Expertise in A/B testing and implementing successful win-back campaigns.
- High level of collaboration and leadership abilities, working effectively with cross-functional teams.
- Familiarity with subscription compliance standards and industry best practices is a plus.
About You:
- Results-driven with a passion for solving complex challenges in fast-moving environments.
- Committed to creating exceptional user experiences that also boost monetisation metrics.
- A proactive, innovative thinker who iterates quickly based on insights and feedback.
- Skilled in combining data-driven strategies with creative problem-solving.
- Collaborative leader who aligns cross-functional teams toward shared goals.
- Strong intuition for identifying growth opportunities and influencing key metrics.
- Confident and clear communicator with the ability to influence and align teams at all levels.
- Dedicated to continuous improvement and staying ahead of subscription industry trends.
Application Review Process:
- CV and Case Review
- HR Screening
- Manager Interview
- Test Assignment
- Growth Team Interview
Perks and benefits:
- Competitive salary package commensurate with experience;
- Remote, in-office, and hybrid work opportunities (EU time zone);
- Relocation package - Cyprus;
- The equipment you need to do your job;
- A premium SIMPLE subscription;
- 21 days annual leave, plus bank holidays (those observed where you live);
- Support to learn English, should you need (or want) to;
- Flexible hours. We focus on your results, not how long you spend at your desk.
Please read our privacy notice in respect of your application
Please note that your personal data will be stored for one year, as reasonably necessary to resolve any disputes within the hiring process, if any occur.