Product Manager - Onboarding (Mobile)Flo Health

Lithuania | UK 12-02-2024

We’re quite proud of our achievements…

300M+ downloads, 62M monthly users, #1 by installs in the iOS Health category, 4.9 stars on the App Store (3M+ reviews), backed by 7 VCs, annual revenue at 9 figures, and a valuation close to $1B.

We’re a growing, Series B funded HealthTech building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

We’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide. 


The Job

The Flo Onboarding team is looking for a data-driven and business-oriented Product Manager to contribute to the development of the Flo Onboarding and Activation experience. This is an exciting opportunity to work closely with the company leadership and develop, define and execute activation strategies for one of the top wellness and fitness apps globally.

Your Experience

Must have:

  • 3 years proven experience in scaling B2C apps in the health & wellness, social, education or gaming sector.
  • Demonstrated expertise in designing and developing app-onboarding user experiences.
  • Demonstrated leadership in spearheading projects and effectively managing teams to achieve project goals.
  • Proficient in A/B testing, user research, and utilising analytics data.
  • Experience working closely with engineers, designers, researchers and QA.
  • Excellent written and oral communication and interpersonal skills
  • Proficient in leveraging both quantitative and qualitative insights to drive data-driven product decisions and strategies.

Nice to have:

  • Former experience in working with a Health Tech / Digital Health / Digital Wellness consumer product. 
  • Former experience working with a scaling organization (Series A-B+ start-ups etc.).
  • Experience in gamification mechanics (conversion-led)

What you'll be doing

You'll be responsible for:

  • Design and implement tailored onboarding funnels, aligning the marketing positioning used across different user acquisition platforms(Google, Facebook, Snapchat, etc.).
  • Employ a variety of growth hacking techniques to increase user acquisition and conversion rates. Experiment with and iterate on different onboarding tactics to identify the most effective approaches.
  • Evaluate and propose effective activation/monetisation strategies for existing features (e.g., trackers, content, community, programmes - mostly during user onboarding and activation process) to drive accelerated growth.
  • Innovate and experiment with growth design principles and strategies to optimise user acquisition, retention, and overall product growth.
  • Lead the entire feature development lifecycle, starting from ideation, design, and development to analysis.
  • Perform qualitative and quantitative research to explore and validate feature concepts.
  • Work closely with Product Designers and Researchers to translate insights and ideas into an exceptional user experience.
  • Collaborate closely with engineers to ensure the implementation of features that deliver the best possible user experience, incorporating usability and performance considerations.

Salary Range: 
Lithuania - €5500 – €6500 gross per month.

Ranges may vary depending on your skills, competencies and experience.


People perform better when they’re happy, paid well, looked after and supported. 

On top of competitive salaries, Flo's employees have access to:

  • A flexible working environment with the opportunity to come into the office and work from home
  • Company equity grants through Flo’s Employee Share Option Plan (ESOP)
  • Paid holiday and sick leave 
  • Fully paid female health and sick leave, in addition to holiday and regular sick leave
  • Workations - an opportunity to work abroad for two months a year
  • Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
  • Career growth, progression, and learning development resources
  • Annual salary reviews
  • Unlimited free premium Flo subscriptions
  • A whole host of other benefits (health/pension/social schemes)


Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led. 

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a  growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do. 

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.


Applications are now closed