Palta is a multi-product tech platform developing several mobile apps focused on health and well-being with a combined audience of more than 60 million monthly active users. Our portfolio includes such successful companies as Flo (global leader in female health), Simple (a nutrition and wellness app with over 15m downloads), Zing (personal fitness trainer), and more.
The rapid portfolio growth was fueled by the recently raised $100 million Series B round led by VNV Global, and the group’s revenue is currently sustainably growing 50% YoY.
Simple is a successful mobile product that has a user base of over 15 million people and has over 50% year-over-year revenue growth. It helps people improve their nutritional habits through personalized programs, meal tracking, and health insights, which allows them to lead healthier and happier lives.
Now, we are taking the next big step and working on a new revolutionary AI product that helps each person improve their health in a fun and engaging way.
We are seeking a dynamic and motivated Product Marketing Manager to join our team. As a Product Marketing Manager at Simple, you will be part of a fast-paced and test-driven marketing culture.
In this role, you'll be responsible for creating and running our global go-to-market strategy, building a unique positioning, and at the same time building a strong relationship with users to understand their needs and pain points.
What you’ll do
- Establish Identity: Build a unique positioning and compelling messaging that differentiates Simple and it’s features in the market
- Strategy & planning: Create and execute a go-to-market plan, including launching new products and managing the cross-functional implementation of the plan
- Cross-functional collaboration: Coordinate with product management, marketing, and other teams to ensure successful product launches
- Market research: Conduct detailed market analysis to understand customer needs, pain points, and the competitive landscape
- Communications: Translate your understanding of customer pain points into unique value propositions and messaging that resonate with customers; educate customers on how to use / get value out of our features
- Relationship building: Build strong relationships with users to understand their needs and challenges
- Problem solving: Work closely with product, growth, and marketing teams to share user feedback and suggest solutions
- Performance monitoring: Track and analyze user engagement and come up with strategies for increasing user retention
Qualifications:
- Professional experience: 5+ years of product marketing experience, within a high-growth tech environment or B2C SaaS
- Academic / technical background: Preferably a technical background: you’re an engineer turned marketer or you have a Bachelors or Masters degree in computer science, engineering, mathematics or related field
Skills/qualities:
- Communication skills: Exceptional communication and articulation skills, both written and verbal; you must be able to speak in the language of the customer so that they not only understand things but are also delighted by what you write
- Creativity: [ to explain further ]
- Attention to detail: [ to explain further ]
- Industry knowledge: In-depth knowledge of consumer marketing and growth drivers
- Analytical skills: Robust analytical skills paired with a business-oriented mindset, guiding ROI-based prioritisation
- Champion: Demonstrated ability to envision and champion a go-to-market journey, communicating effectively with leadership, users, and partners
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