Senior CRM Marketing Manager - 6 month contractOctopus Energy
London, U 26-07-2024ClimateTech
CleanTech
HealthTech
Similar Jobs
Digital Communications Coordinator (London)
London, UK
Business Development Representative UK
London, Remot
Brand Manager
Londo
Senior Product Manager (Add-ons & Subscriptions)
London
Senior Marketing Manager
Londo
More jobs at Octopus Energy
Business Development Executive
London, U
Quantitative Developer
London, U
Backend Developer - Electroverse (Fleets)
London, U
Senior Product Manager - KrakenGrid
Manchester, U
Senior Data Engineer
London, U
Applications are now closed
What we do. Electric Car Leasing
Why we do it. Greener. Fairer. Future.
We’re helping the masses to join the electric driving revolution and we need your help.
We make it totally hassle free to switch to electric driving by giving customers the whole EV package. Car, charging, energy. The lot.
We’re looking for a seasoned Senior CRM Marketing Manager to join our team on an interim basis to review our whole CRM programme. You will go under the hood and look at all our email nurture campaigns across our B2B and B2C programmes. You will also review our CRM tech and ensure we are fit for future growth with the best CRM programs and the best platform for our needs now and in the future.
Please note that this is a 6 month fixed term contract.
What you'll do...
- You will help define and build out our CRM strategy across both B2B and B2C products, crafting detailed maps of our customer journey and identifying opportunities to enhance the customer experience, improve commercial performance and address pain points.
- Build out sophisticated nurture campaigns to maximise the effectiveness of our campaigns, tailoring content to the specific needs and preferences of different customer segments. That’ll mostly be in the email space, but from time to time you’ll look across broader marketing automation work too.
- Review our CRM technology and software. You will assess our current CRM technology and give guidance as to how we maximise our current tech stack, work out what feature set is missing and what steps are required to build our capabilities.
- Create briefs for the content team, so they can create the copy for the emails you’ll be sending out to our customers.
- Give guidance and mentorship to our Email Marketing Manager and Email Marketing Executives. Making sure the technical expertise of the team is top notch.
- Establishing key performance indicators (KPIs) to measure the success of CRM initiatives in conjunction with our Marketing Analyst Manager.
- Test & learn, then, test & learn again! Optimise performance by running A/B tests, measuring and analysing results to make the best decisions.
- Prioritise requests from other departments, ensuring that you can understand what activities will have the biggest impact for our business goals.
- Ensure that all customer data is managed to the highest standards and in compliance with relevant regulations and is protected against breaches.
What you'll need...
- Technical experience - you’ll have a minimum of 5 years experience running sophisticated email and CRM campaigns and a strong understanding of leading CRM platforms in the market. You will also be familiar with key marketing automation tools - e.g., Mailchimp, HubSpot, Marketo.
- A data-driven approach - you’ll need to be great with numbers and able to analyse data with ease to make recommendations for improvements
- Very strong written and verbal communication skills - you will report progress against projects to senior stakeholders so will be adept at shaping data into compelling narratives to secure buy-in.
- A creative mindset - we don’t take a typical approach to marketing and we need you to think differently about the challenges we need to overcome.
- A can-do attitude - you need to be willing to roll your sleeves up and get stuck in.
- Ability to prioritise and think critically - there’s always a lot going on and loads of cool things we could do. You need to be able to decipher which tasks we should do.
- Great teamwork - you’ll need to work across the whole marketing team and wider business to make our campaigns a massive success.
Why else you'll love it here
- Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit!
- Octopus Energy is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! We won best company to work for in 2022, on Glassdoor we were voted 50 best places to work in 2022 and our Group CEO, Greg has recorded a podcast about our culture and how we empower our people
- Visit our perks hub - Octopus Employee Benefits
About us
The electric revolution has arrived - and from 2035 you’ll no longer be able to buy a new petrol or diesel car in the UK.
We’re building a whole new way for drivers to join the electric charge and not only learn about and shop for their EV online, but experience a 'lease for life' through an industry changing customer experience. This is the chance to join one of the UK’s most exciting start-ups – making it easy for individuals and businesses to go electric by getting their car, charger and energy all in one cracking deal.
Octopus Electric Vehicles launched in 2018 to make it seamless to switch to cleaner, greener driving. Our mission is to drive sustainable change, decarbonise the planet and provide our customers with fair pricing and a fantastic experience.
We're an Octopus Energy company—an innovative new energy supplier. We are part of the Octopus Energy Group, which seeks to improve the lives of millions of people by transforming the industries we operate in. The Octopus Group incorporates Octopus Energy, Octopus Healthcare, Octopus Investments, Octopus Property, Octopus Ventures and Octopus Labs.
If this sounds like you then we'd love to hear from you.
Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. Need any specific accommodations? Whether you require specific accommodations or have a unique preference, let us know, and we'll do what we can to customise your interview process for comfort and maximum magic!
Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Octopus, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.
Applications are now closed