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Senior Marketing Manager (Candidate marketing)
Experience: 3-6 years
Location: London
Our Mission:
We are creating a world where teachers and schools are no longer wasting time with expensive agencies because Zen allows them to reliably connect and get back to what really matters … our children!
UK schools spend well over £2bn per year on covering short-term absences with supply teachers. The current model exclusively relies on agencies that charge a massive commission and are terribly inefficient (everything is paper and phone-call-based). We are consolidating this analogue, fragmented, and inefficient marketplace onto a digital platform. Think Uber for supply teachers. In the process, we're pulling hundreds of millions of waste out of the education system and making a huge positive impact on teachers and schools.
We are well-funded by high-profile investors and are led by start-up veterans behind two of London's most prominent tech companies. We have recently raised our Series B funding of $37mil, the largest round in European EdTech this year. This is an exciting opportunity to make a difference and be part of a high growth start-up that is expanding rapidly in the UK and US markets!
Key Responsibilities
-Coordinating marketing activities to generate leads. Track, analyze, and report on the performance of marketing activities
-Creating a copy for emails and sales collaterals
-Ensuring consistency across all communication channels in terms of reflecting our brand values, differentiators, messages, tone of voice, brand guidelines and style
-Curating content plans & execute for multiple social media platforms, supported by research conducted from relevant industry news and trends
-Identifying and evaluating relevant education conferences, trade shows, and industry events
-Planning and coordinating participation in assigned events
-Managing the marketing budget, ensuring efficient allocation of resources and tracking expenses
-Work with CRM team to prepare and deliver targeted email campaigns with high-quality content and effective audience segmentation.
Who You Are
-Demonstrable experience of executing B2C marketing projects and campaigns
-Good copywriting skills for emails, collaterals, social media
-Ability to work unsupervised
-Problem-solving skills and a proactive attitude to thrive in an evolving marketing team
-Excellent project management and organizational skills, with the ability to multitask and meet deadlines
-A customer-centric, results-driven mindset.
What's in it for you?
- Work that you want to talk about
- Competitive salary
- Ownership in the company
- 25+ days of holiday (increases with tenure)
- Life Insurance
- Health Insurance
- Electric Car Scheme
- Cycle to Work Scheme
- Central London office with perks like fresh fruit, bike parking, showers and an on-site gym and café
- Fun-loving, tight-knit team solving a problem that makes a difference
Diversity and Inclusion
At Zen, we strive to build a culture of equity and inclusion, where everyone is respected, valued, and appreciated for their unique traits, experiences and perspectives. We are committed to creating a safe, inclusive, and equitable environment where our team can thrive, regardless of age, ethnicity, race, gender identity, sexual orientation, socio-economic status, disability, religion or beliefs. We value our differences and believe that practices of Diversity, Equity and Inclusion help us create a fairer, more compassionate environment for all.
We welcome applicants with diverse backgrounds and different experiences and perspectives — just like the staff who teach through Zen and the children at the schools we work with. We believe in hiring the best people from the widest pool and creating an inclusive culture where people’s voices are heard and all our team can look forward to coming to work.
We are committed to building a team that reflects the diversity of our community and promoting an equitable and inclusive environment for all. We seek out diverse opinions, beliefs, and experiences because they collectively make us stronger; we’ve had former teachers, pilots, fundraisers, engineers, lawyers, marketers, social media experts and more join our team.