Content & Community ExecutiveElvie

The position: Content & Community Executive

Life at Elvie; Meaningful work, Exceptional People

We're Elvie. We create smart products, new solutions, and a fair few taboo-busting conversations while we’re at it. Founded by Tania Boler in 2013, we develop extraordinary innovations designed to improve women’s lives. It's a fascinating and challenging area that requires us to solve problems that no one else has ever tackled before.

At Elvie, you’ll be surrounded by people who want to improve everything and everyone around them. People who are passionate about our mission. People who are driven to solve problems and constantly consider the best ways to improve the health and wellbeing of women.

Find out more about life at Elvie here.

We're deeply proud of our values, which are intrinsic to the way we behave every day. We take them seriously because we want our culture to thrive:

• We make an impact: We’re mission-driven and not afraid to break boundaries. We relentlessly focus on going the extra mile to solve problems.
• We’re fearless innovators: We are passionate, curious, and data-driven. We continuously embrace change and innovation.
• We’re in it together: we fail and learn fast — always as one team — and have fun along the way. We stay authentic and embrace our differences.

Did you know?

In some regions our amazing products are considered to be medical devices. This means we maintain our Medical Device quality management system in compliance with ISO 13485:2016, to support the development of our groundbreaking products

About the role:

Okay, we’ve waffled long enough. So let’s get to the good bit: You.

As Content & Community Executive you’ll work across Elvie’s website, social media accounts and CRM in the Global brand team. We bring our purpose of empowering women through radial female-first technology to life through fully integrated data-led content marketing.

Content is at the heart of Elvie’s global brand mission to be a trusted source for Women’s Health so this role is critical for joining up the dots in our content marketing to build brand awareness and encourage purchase intent.

We collaborate with cross-functional teams to deliver content that resonates with our future and current customers. At times we need to be detail-oriented and data led. We work with Sprinklr, Asana, Wonderkind, Attentive and Google Analytics to understand our audiences and performance.

At other times, we need to be fast-paced and reactive to jump on trends. This requires getting your hands dirty in content creation and implementation.

As a result, we value a Marketing Executive with a passion and interest in content creation and an adaptable-attitude. It’s an exciting time for our content and community team and we see this role growing with the team.

Location: Hybrid working; a mix of working from our Bristol or London office & working remotely #LI-Hybrid

Employment type: Permanent (please note, you must have the right to work in the UK)

What you’ll be doing at Elvie:

• Support omni channel activation across own channels Blog, CRM and Social, contributing to the definition of the Content & Community strategy
• Responsible for recruiting Elvie micro influencers to generate culturally relevant content to garner brand love
• Manage the calendar across own channels and consider opportunities for content beyond social when relevant
• Support building premium brand experiences on Elvie’s website and contribute to developing an SEO-led blog strategy with content updates and optimisation
• Assist in webpage builds for critical initiatives such as NPD launches
• Support the Social Media Manager with our fastest growing channel TikTok, acting as Brand guardian, and seeking reactive opportunities to drive community growth
• Responsible for monthly competitor reporting and Content team reporting, analysing the data and key metrics, and coming up with innovative ideas to drive success across channels
• Partnering with Brand team to drive omnichannel campaign strategy and execution

Responsibilities:

● Create and update a unified annual Content calendar covering web, social and crm, that supports owned channel initiatives and supports wider Brand goals. Incorporate brand campaigns into the calendar, laddering back to key campaigns and global marketing activities.

● Manage the content marketing calendar, content library, and day-to-day scheduling requirements

● Find creative ways to build on our digital presence, using data to form ideas and strategy that are innovative and support business objectives

● Explore repurposing content from key channels to maximise worth and impact of content activity

● Support Brand category teams across specific projects ensure timely delivery of project requirements

● Draft and submit clear briefs for required assets into internal and external teams

● Support the Content and Community team

● Build wider relationships across Elvie’s broader functions

● Manage processes and projects effectively, with attention to detail on budgets, juggling multiple priorities and adapting to business needs.