Creative LeadZoe

UK/EU or compatible timezone (Remote) 31-05-2023
We Are Redefining How People Approach Their Health

ZOE is combining scientific research at a scale never before imagined and cutting-edge AI to improve the health of millions. 
Created by the world’s top scientists, our personalised nutrition program is radically reimagining a fundamental human need – eating well for your own body. Currently available in the US, and available for pre-order in the UK, having generated a waitlist of over 300,000, ZOE is already helping tens of thousands of ZOE members adopt healthier habits and achieve their goals.
We are also the team behind the popular COVID Symptom Study, which played a critical role in the fight against COVID in the UK and has now expanded to become the ZOE Health Study (ZHS). ZHS uses the power of community science to conduct large-scale research from the comfort of contributors’ homes to understand health and prevent disease. Our collective work and expertise in biology, engineering, data science, and nutrition science has led to multiple breakthrough papers in leading scientific journals such as Nature Medicine, Science, The Lancet, and more.
A remote-first, well-funded startup, we are backed by founders, investors, and entrepreneurs who have built multi-billion dollar technology companies. We are always looking for innovative thinkers and doers to join our team on a thrilling mission to tackle epic health problems that span the globe. Together, we can improve human health and touch millions of lives.
We value inclusivity, transparency, ownership, open-mindedness and diversity. We are passionate about delivering great results and learning in the open. We want our teams to have the freedom to make long-term, high-impact decisions, and the well-being of our teammates and the people around us is a top priority.

About the team...

The Brand Marketing team's primary goal is to help more people discover the benefits of ZOE and build a stronger emotional connection with them. We work on initiatives that educate and build interest in ZOE’s groundbreaking science and offering, in close collaboration with other teams, such as Science, Product, and Growth Marketing. Our team is responsible for the chart-topping ZOE Science & Nutrition podcast, and campaigns such as our recent record-breaking crowdfund, the Big Poo Review in partnership with Channel 4, and more. 

About the role...

As Creative Lead, Brand & Marketing, you will capture the attention, hearts, and minds of prospective ZOE members, from category awareness to advocacy. You'll drive creative excellence from concept to execution, leading a team of creatives and working with agency partners.

Working closely with Marketing, Design and Product, you will help build ZOE category leadership with consumers and industry, and will input strategically into overall direction.


    • Transform commercial and marketing objectives into compelling briefs and creative campaign strategies
    • Lead and develop a small team of creatives, managing day-to-day operations and supporting their growth
    • Create and deliver (working with internal team or agency partners) impactful creative work across channels, such as paid social, offline campaigns, brand activations, and marketing content
    • Uphold and innovate the ZOE brand in partnership with Design, ensuring cohesion across marketing and product
    • Drive innovation, drawing on cultural, industry, and market trends, as well as new science and technology advances

We think you'll be a great fit if you..

    • Have extensive experience in creative roles, proven leadership abilities, with demonstrative experience in managing high-performing creative teams. Experience in a high-growth tech startup a plus
    • Have an inspiring portfolio showcasing expertise in creative strategy, storytelling, advertising and social media
    • Have an intrinsic understanding of film and visual storytelling across channels, from premium presentation to UGC content
    • Are a big-picture thinker, able to generate and convey ideas effectively, with a natural propensity to push and explore ideas beyond the norm
    • Are skilled at briefing individual creatives and agency partners to deliver the right content, pace, tone, meaning
    • Are highly analytical, able to uncover insights and provide direction from data, user interactions and market research
    • Are an exceptional communicator who brings others along on the journey. You’re able to get your ideas across clearly and work with wide-ranging audiences
    • Are a stellar collaborator; people love working with you
    • Are member obsessed: You enjoy spending time with members and immersing yourself in member research
    • Are a growth mindset role model who cultivates a culture of learning and mentors directs
    • Are not afraid to get stuck in: As a small team working at pace you’ll be required to also get involved in the day-to-day work
    • Have a passion for improving the health of millions
Listed above is a snapshot of the experience, skills and attributes we think would come handy for the success in this role. Are you passionate about ZOE and this role but don't tick 100% of the boxes above? Please consider applying anyway. We are happy to up-skill where possible.

What you can expect from us

Aside from ensuring the industry-benchmark compensation package and providing you with all the hardware and software you need, we have worked hard for our list of benefits to be focused on things that matter to our team members most. 

Remote-first - work from home, pop into our London/Boston offices, or work within the EU; you have flexibility to choose your own place of work and work flexibly
Stock options -  we want everyone to be rewarded for contribution to our growth 
Paid time-off - on top of any national / bank holidays, you get 28 days off (25 plus 1 life-event and 2 company-wide reset days) 
Enhanced parental leave - adding on to the statutory offering, we know how important it is to be supportive at times that matter
Private healthcare and life assurance - flexible options to choose what fits 
Health and wellbeing - Employee Assistance Program, Cycle to Work and more 
Pension - paying monthly and offering flexibility to top your pension up 
Allocated social, WFH and Growth (L&D) budgets 
Plenty of learning and social opportunities 

We continue to build a benefits package that invests in our team members’ long-term personal and professional growth and wellbeing, adding to this list as it evolves.

Equal opportunities
We believe that having a truly diverse team where everyone can be their authentic self is the key to our success and we are committed to improving the tech industry for the better. We are passionate about equal opportunities and encourage candidates from any underrepresented backgrounds to apply. We don't discriminate based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability or age. When applying, please let us know of any accessibility requirements you may have for your interviews and we will do our best to accommodate.
While this position is advertised as full-time, we can be flexible on the specific arrangements and would be happy to discuss part-time, job-share or other flexible arrangements, if required. 

Applications are now closed