Director, International MarketingTherabody

Who We Are:

Therabody® is the wellness tech leader with a mission to inspire and enable every body and mind to keep moving. Therabody’s product ecosystem includes category-creating innovations in wellness products, proprietary software, digital content, and biometrics that have proven benefits around alleviating stress and pain and enhancing performance and sleep. Not only is it part of our brand ethos to help others, but we are also defining the cutting edge of wellness technology while winning accolades such as Fast Company’s Brands That Matter, Oprah's Favorite Things 2022 and the TIME Best Inventions 2022 award.

Who We’re Looking for:

The International Marketing Director is responsible for strategizing and implementing all marketing elements to maximize brand impact and sales. This candidate will identify the key communication vehicles (traditional, online, promotional) in the market and deploy all marketing collateral and, if needed, localized assets. Additionally, this position manages product and marketing staff to ensure deadlines and brand goals are successfully met.

Key Responsibilities:

• Work to deeply understand the overall customer journey.
• Building brand equity, awareness, and initiate targeted localised marketing campaigns
• Design growth strategies through cut through marketing campaigns 
• Communicate the core product attributes and value to our consumers, ensuring a consistent and compelling message, including internal communication as well as working with external partners.
• Research and audit the competitive landscape to help product/ brand positioning and maximize sales
• Ensure effectiveness of our marketing efforts, including leading and executing the strategic direction of partnerships and communications initiatives in the international business.
• Leverage historical data and forecasting to guide decision making as it pertains to key product prioritization and to improve current strategy launches.
• Manage product lifecycle for multiple products from conception to product launch & fazing out
• Re-evaluate and improve upon existing product roadmaps and launch campaigns as needed
• Manage the internal packaging design workflow for assigned products. 
• Use the Media buying knowledge and capability of internal and external parties to the fullest. 
• Ensure retail activation is maximized through the line.
• Ensure that Training and Education, which is critical to the success of the Brand, is of top quality.

The Right Person Would Have:

• 10+ years of experience in international product consumer marketing, preferably with an MBA
• Experience at a high growth company using e-commerce and traditional consumer channels
• Experience in increasing revenue in established markets backed by marketing campaigns to maximise sales opportunities
• Experience in expanding relationships with key partners to significantly grow in the growing markets and lead localised targeted marketing campaigns to increase customer awareness about the brand and develop brand equity
• Experience in introducing new product categories and innovative technologies to address changing consumer needs
• Outstanding organisational skills with a keen attention to details 
• Strong ability to multi-task and meet tight deadlines 
• Proactive self-starter that is creative and flexible with a can-do attitude 
• Excellent interpersonal and communication skills (written and oral) for effective interaction with all levels within the company 
• Ability to work efficiently in a highly demanding and time sensitive environment 
• Strong sense of project ownership and dedication to delivering outstanding result