Marketing Effectiveness Manager (TV)Butternut

London 09-01-2024
B Corp

📣 A bit about the role.

We’re on the lookout for a Marketing Effectiveness Manager (TV) to join our vibrant UK & Ireland team in the Marketing Growth department. Our aim? To establish ourselves as the major fresh dog food company in the UK over the next 5 years, continuing on our impressive growth trajectory. Over the past 3 years, our mission has revolved around crafting and implementing a solid TV strategy, hitting targets for brand awareness, and acquiring new customers.

This is a hybrid role and the successful candidate will be expected to work from our office in White City - London twice a week. The role will be called internally, and in the contract, TV Performance Manager.

Working closely with the Head of Growth, you’ll spearhead the charge of ensuring top-notch campaign execution and optimising our TV media buying strategy. Your role will also involve shaping our forward-thinking strategies.

With a budget firmly in your hands, you’ll be entrusted with various objectives aimed at expanding our customer base. Think of new customer acquisition, boosting brand visibility, and upping customer loyalty and retention.

As part of our larger marketing squad, you’ll get a broad view of marketing efforts, understanding how TV ads bolster our other channels and propel business growth. Plus, as a key player in the broader business landscape, you’ll steer our brand and creative roadmap, steering us toward growth milestones.

🤩 In this role you can expect to:

Performance Oversight:

  • Keep a sharp focus on measurement, continuously reassessing short-, medium-, and long-term performance.
  • Steer investments for maximum returns.
  • Oversee reporting and evaluation efforts, sharing insights across the company and with our management team.

Partnerships and Innovation:

  • Cultivate strong ties with media owners, always hunting for deeper partnerships and fresh innovations.

Collaboration and Strategy:

  • Collaborate with our creative squad to fine-tune our assets for peak performance.
  • Team up closely with our brand squad, conducting tests aimed at accelerating our growth from the top of the funnel. Aiding in developing our multi-channel understanding and strategies.

👋 A bit about you

Analytical and Data-Centric Mindset:

  • Channel your inner investigator and have a data mindset—turning insights into action.
  • Proficient in reporting and have a meticulous eye for detail.

Expertise in Brand Growth:

  • You have a proven knack for growing brands to success in previous roles.

Understanding of Advertising Dynamics:

  • Have a solid grasp of how TV ads fit into a brand's wider marketing mix.
  • Experienced in using marketing mix models to shape investment strategies.

Adaptability and Learning Orientation:

  • Be adaptable and hungry to learn, diving headfirst into new skills and trends.

Communication Skills and Stakeholder Management:

  • Own stellar communication skills for both internal and external stakeholders, making complex information a breeze to understand.

Shared Belief and Values:

  • Share our belief that dogs deserve better!

🙌 A bit about what we offer.

  • 25 days holiday (plus 8 bank holidays) and an additional day for every year of service
  • 5 paid 'paws' days per year to support to learning and/or wellbeing
  • £500 personal learning & development budget
  • Butternut Box employee discount
  • Enhanced parental leave
  • Co-working office space. Flexible working hours and work-from-home options
  • Cycle to work scheme
  • Pension with NEST
  • Private Medical Insurance with Vitality
  • Lots of office dogs (Ajax, Brio, Basil, Chorizo, Lenny, Jasper, Peggy, Pip and many more….)

🐶 A bit about us.

At Butternut, we put the food back into dog food. We believe dogs deserve to eat the healthiest, most natural and tastiest food with none of the nasties. That’s why we make freshly prepared dog food. Cooked like you would at home. Delivered in perfect portions.

As a B-Corp certified company; you can be sure you are joining a sustainable company who care about our people, product and our impact on the environment.

Our goal is to help dogs live healthier, happier and longer lives whilst leaving humans smiling after every interaction. We’ve come a long way since our co-founders (Kev & Dave) hand-delivered the first Butternut Box, we now feed a lot of dogs across the UK - but we want to feed dogs everywhere. And to do this, we need a team of brilliant people who share that ambition to come and work with us.

❗️A few things to note:

  • Butternut Box is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities and perspectives.
  • As our business has grown so has our responsibility to our community, our planet and our business. We are not perfect, but we are committed to doing business the right way and continually improving our social and environmental performance.
  • We're not afraid of putting extra weight on candidates from underrepresented groups. We want strong, diverse teams built from different backgrounds, experiences, and identities. We're ready for the ongoing work that goes into building an inclusive, supportive place for you to do the best work of your career.



Applications are now closed