Head of Marketing / Marketing Manager 😻Butternut

😻 A bit about the opportunity:

At Butternut Box, we truly believe that our food can lead to dogs living healthier and happier lives. But why stop at dogs?

There are 11 million cats in the UK, and, just like dogs, they are considered family members, so all we want is the best for them. The experience of owning a cat can be stressful, and the food industry has let cats down; what’s available isn’t meeting their needs for both taste and nutrition. In fact, many cat parents don’t even understand what those needs are in the first place. It’s making cats unhappy and unhealthy, and cat parents feel guilty and deflated. We think we can be the solution, and we are on a mission to deliver health and happiness to cats all over the UK.

Are you a hardworking, cat-centric person ready to embark on an exciting journey? We're on the lookout for someone to join the founding team of our cat business. This is more than just a job; it's an opportunity to shape the future of our brand, customer, and user experience.

📣 A bit about the role:

As the Head of Marketing / Marketing Manager, your mission is clear: create strategies that resonate with cat owners and propel our brand forward sustainably. You will play a pivotal role in driving the growth and expansion of our business, creating strategies that not only reach cat owners but also result in increasing brand awareness, driving sustainable growth and creating positive brand associations. You'll also be responsible for assembling and spearheading a high-performing marketing team (including creatives) to support these objectives. This includes everything from hiring, training, and content creation to goal setting, shaping our culture, tooling, and reporting.

This is a hybrid working role, offering flexibility with some work-from-home days each week. We expect you to spend 3 days at the Box Office in White City - London, with the possibility of occasional travel to other locations as your role evolves. If you're ready to make a significant impact, join us on this exciting adventure of growth and innovation.

What you’ll do:

• Develop and execute a comprehensive marketing strategy for consistent growth
• Manage and constantly optimise key marketing initiatives across a range of channels, including ATL and BTL with an early focus on Paid Search, Paid Social, and the affiliate program.
• Curate insight-driven campaigns and content with a growth mindset to constantly evaluate and adapt strategy based on performance
• End-to-end ownership of the marketing funnel: drive performance across all key growth metrics like conversion rates, cost-per-acquisition, retention, and lifetime value.
• Integrate offline and online marketing for holistic brand expansion.
• Design a customer journey emphasising retention and lifetime value.
• Foster relationships with the dog squad, collaborating on growth strategies.
• Collaborate across functions to execute campaigns that enhance brand awareness and advocacy.
• Efficiently oversee a substantial budget to achieve growth goals.
• Ensure timely, budget-conscious campaign execution across print, broadcast, TV, and online.
• Generate innovative ideas to support bold growth objectives.
• Regularly report on campaign performance and brand health.
• Secure media coverage in reputable UK and European outlets (PR).
• Safeguard brand alignment with tone, values, proposition, and identity.
• Hiring, inspiring, and guiding the marketing team, holding regular 1:1s, and staying close to how they are doing, including performance, progression, and well-being.

👋 A bit about you:

• You are passionate about start-ups and love getting after a growth target.
• You are excited at the prospect of building a brand from scratch that is set up for long-term success
• Proven track record of team guidance and management.
• Strong expertise in marketing and e-commerce growth
• Exceptional reasoning skills and problem-solving abilities.
• Proficiency in digital marketing, including Paid Search (AdWords), Paid Social (Facebook/Instagram), and SEO.
• Excellent communication skills, capable of inspiring your team and representing our market effectively.
• A proactive and creative thinker who can push boundaries to create impactful work.
• An organisational powerhouse who thrives in a fast-paced environment.
• Fluent in Excel and PowerPoint, and, ideally, proficient in Adobe Suites.
• Obsessed with cats. Naturally.

🙌 A bit about what we offer.

• 25 days holiday (plus 8 bank holidays) and an additional day for every year of service 
• 5 paid 'paws' days per year to support to learning and/or wellbeing
• £500 personal learning & development budget 
• Equity option package
• Butternut Box employee discount 
• Enhanced parental leave
• Co-working office space. Flexible working hours and work from home options 
• Cycle to work scheme
• Pension with NEST
• Private Medical Insurance with Vitality

❗️A few things to note: 

• Butternut Box is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities and perspectives.
• As our business has grown so has our responsibility to our community, our planet and our business. We are not perfect, but we are committed to doing business the right way and continually improving our social and environmental performance.
• We're not afraid of putting extra weight on candidates from underrepresented groups. We want strong, diverse teams built from different backgrounds, experiences, and identities. We're ready for the ongoing work that goes into building an inclusive, supportive place for you to do the best work of your career.