Global Brand Marketing ManagerToo Good To Go

At Too Good To Go, we dream of a planet with no food waste.

At Too Good To Go we have an ambitious goal: to inspire and empower everyone to take action against food waste. More than 1/3 of all food produced in the world is wasted, and that has a huge impact on the environment: 10% of greenhouse gas emissions come from food waste and loss.

 

Through our marketplace app, we connect businesses that have unsold, surplus food with consumers who can buy and enjoy it at a reduced price. We are a certified B Corporation with a mission to inspire and empower everyone to fight food waste together. Alongside our marketplace, we create educational tools, deliver business solutions and influence legislation to help reduce food waste.

We’re growing fast: Our community of 86 million registered users across 17 countries has already saved more than 294 million meals from going to waste - together avoiding more than 735,000 tonnes of CO2e. In 2023, Apple recognised Too Good To Go as Winner at the prestigious annual App Store Awards, for our app’s exceptional user experience and profound impact on society.

 

We look for talented people with diverse backgrounds to join our team. Right now, we’re recruiting a Global Brand Marketing Manager.

 

Your role at Too Good To Go

As Global Brand Marketing Manager, you will report into the Head of Global Brand Strategy, translating our Brand Positioning and Brand Strategy into meaningful and impactful brand marketing activations in-market. 

 

As part of the Global Brand team, you work directly with the Global Brand Manager, and with various cross-functional teams, incl. our in-house Creative department, Strategy & Planning, Communications/PR, Partner Marketing, Product and Customer Experience.

 

The ideal candidate for this role is a consumer-centric brand marketeer, with excellent communications skills, a real one-team mindset and a desire to continuously raise the bar and make a positive impact.

 

You will work on

Among other things, the Global Brand Marketing Manager will be responsible for:

• Global Brand Activations - You will lead the end-to-end planning and execution of Global Brand activations, from initial briefing, to continuous alignment with key global and local stakeholders, and ultimately, delivery of master assets. 
• Cross-Functional Consumer Initiatives - You will be involved as a stakeholder in execution of consumer-facing initiatives (e.g. Product Marketing), to ensure a positive, meaningful and consistent activation of the Brand, in line with our Brand Positioning and Brand Strategy.
• Strategic Brand Initiatives - You will help drive key strategic Brand Initiatives from our Brand Strategy, helping to deliver upon our Brand Vision and strategic objectives.

 

You meet the following Requirements

• Excellent, communication skills in both written and verbal form
• Native-level English language proficiency
• Experience working in Global Brand roles, preferably in-house at international consumer scale-ups and/or within international agencies 
• End-to-end experience managing 360° Brand campaigns and/or marketing activations at an international scale
• Strategic, consumer-centric mindset, with an excellent understanding of the interconnected roles of various brand/marketing channels, across earned, owned and paid
• Keen eye for detail, demonstrating relentless attention to detail (both visual and verbal) to help ensure top-class quality and consistency
• Strong drive to continuously raise the bar in terms of excellence, creativity and collaboration
• Agility, flexibility and a hands-on approach to constantly help find and implement effective ideas and solutions, within a dynamic, fast-paced scale-up environment
• Excellent Stakeholder management: demonstrated experience and proficiency with diverse stakeholder management within an international matrix organisation
• Passion for delivering meaningful Brand Activations that deliver results and lasting impact
• Desire to make a tangible, positive impact on the world through your work
  
  

Our Values:

• We Win Together
• We Raise the Bar
• We Keep It Simple
• We Build A Legacy
• We Care

 

What we offer

• A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role.
• Working alongside an international community of users, partners and 1,100+ colleagues across 17 countries that are on the same important mission.
• Personal and professional development opportunities in a fast-paced scale-up environment.
• An inclusive company culture where you can bring your authentic self to work.
• A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care to offer.

 

Benefits

• WORK FLEXIBLY: 
• Enjoy hybrid working from our great offices and at home.
• Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave
• Health insurance and pension plans (subject to country of employment).
• Additional days off for significant life events
• CELEBRATE & SOCIALISE
• Regular social events like summer and winter parties.
• Coffee, snacks and fully-equipped kitchens.
• Get to know our community with a monthly free Surprise Bag
• Paid volunteer time through our Shareback volunteering programme
• Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups 

 

How to apply

• We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
• Submit your CV and Cover letter in English.
• Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.

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