Marketing ManagerZava

London, UK 30-05-2023
HealthTech

About ZAVA:

We're on a mission to provide our patients with healthcare that is accessible and dependable at a fraction of today's cost. 

Our team of Doctors, Engineers, Customer Support Advisors, Marketers, Product Managers, UX Designers, Pharmacists, and Commercial & Operations Specialists work collaboratively, to develop and maintain a digital healthcare platform that provides our patients with healthcare that suits their needs & schedules.

The pandemic changed our lives, requiring us to find flexible, remote and innovative healthcare solutions to meet our needs during challenging and changeable periods. Many of our patients turned to telemedicine as a convenient solution to getting their healthcare online from the comfort of their homes. And through delivering a safe and efficient digital healthcare service, we've provided over 7.8 million consultations across the UK, Germany, France, and Ireland, enabling millions of people with essential access to healthcare when they needed it most. 

We're a scale-up company with ambitious growth plans, and our patients drive us. It's our motivation to continue fulfilling their needs and to expand further to meet the needs of others, ensuring we're always there with the latest tech, treatments and advice. Because we're doing more than providing healthcare, we're enabling & empowering people by making healthcare work for them. 

We’re here because we care about healthcare and we plan to be the largest digital primary healthcare platform for people across Europe.

About the role:

We are looking for someone who can be responsible for the partner management of our ASDA partnership, and our ZAVA UK & Ireland locales on a day to day basis on a 12 month fixed-term contract. 

This is a wide-ranging role, collaborating with stakeholders internally and externally, to achieve the partnership goals (treatment volumes, revenue). This role is suitable for a junior / mid level marketeer keen on performing market/data analysis with actionable outcomes. You will be the key contact for our partner and you will have the overall view of work streams and aligned deliverables. At the same time you will be supporting different growth initiatives across patient segments by identifying attractive market opportunities, making a case for them, and working cross-functionally to implement them jointly with our partners.   

What can you expect from working with us?

  • Opportunity to influence the future of healthcare - Digital healthcare is here and has the power to transform the way the world gets better. This is our chance to be the best in a radically new industry. 
  • Receptiveness to new ideas - We want you to push the boundaries, try new things and take responsibility for big ideas.  
  • Variety - You’ll be involved in a range of initiatives as well as day-to-day tasks from launching new services, analysing data to find areas of improvement, to working with our marketing teams to build new campaigns.
  • Cross-company collaboration - In addition to working with marketing colleagues specialising in PPC, SEO, Content and Retention, you’ll also collaborate with teams from across the wider organisation including Operations, Clinical / Service Expansion and of course our key partner.
  • Competitive salary, flexible working and other benefits - Aside from salary we offer a company-wide bonus scheme, training budget and flexible working (working pattern can be discussed). 
  • Supportive environment - You will receive support from the immediate acquisition team as well as the wider commercial team to help you grow and develop within the role.

Day-to-day the work will encompass: 

  • Work with the Growth Manager and our marketing team to manage the core marketing channels (Social, SEO, Content, Email)
  • Build and manage our Paid Social activities in-house or with our third party paid media agency
  • Analyse the performance of existing services, create hypothesis for growth and work closely with the wider business (Marketing/Product/Data/Clinical) to test hypothesis
  • Support the Marketing team in making changes to the website such as when there are promotions or stock shortages
  • Deliver marketing materials for both online and offline (In-store and OOH) campaigns
  • Conduct market and competitor analysis to identify growth opportunities
  • Work with the clinical team to identify opportunities for service optimisation and expansion
  • Ad-hoc analysis to spot trends, opportunities and share insights both internally and externally
  • Production of daily, weekly and monthly reporting and attending weekly/monthly meetings to present marketing and initiative updates
  • Execute quarterly projects for the locale
  • Build strong relationships with our key counterparts at ASDA and at any external agencies that we work with

  • Assist in other partnership activities and projects as and when required.

For this role you need to have: 

  • 2-5 years digital marketing experience across different channels
  • Clear and demonstrable experience in achieving company goals and business metrics
  • Data analysis to help identify and deliver improved outcomes (we’re seeking a creative thinker with an analytical mindset)
  • Producing impactful presentations and visual reports as well as an ability to present and communicate effectively (strong PowerPoint and Excel skills are desirable)
  • Strong communicator and collaborator, able and willing to engage with stakeholders across multiple business areas (Marketing, Product, Creative) and all levels of seniority
  • Ability to multi-task and determine priority projects and assignments
  • Delivery focused and results oriented, with a ‘can-do’ and ‘will-do’ attitude
  • Able to bring new ideas to the table

It would also be advantageous to have experience with:

  • Experience in the medical/wellness vertical is a bonus
  • Looker and Google Analytics tools

Your line manager will be:

  • Chief Growth Officer

Your application journey will be

  • Introductory call with People Team (15mins)
  • Screening call with Hiring Manager (30mins)
  • Take home task to be presented to a panel (1 hour)

Benefits from the day you join:

🏖 25 days holiday + bank holidays + Birthday day off

🩺 Healthcare cash back plan through SimplyHealth, as well as advice, counselling and corporate discounts

🧘🏽 Membership to Headspace (mindfulness application)

💙 20% off all ZAVA product & services for you and your friends/family

🏡 Remote flexible working

💻 Macbook Pro

🏢 Modern office with breakfast, hot drinks, bike storage and shower facilities

🐶 Dog friendly office

Additional benefits following probation period:

💰 £500 training budget per year (after 3 months) 

✈️ Company sabbatical after 2 years

🗺 Opportunity to work from overseas for 2 months each year

🤑 Enrolled on discretionary company bonus scheme

Core working hours

Our core business hours are 10am - 4pm. How you make up the rest of the hours, to make a total of 40 hours per week, is up to you!

 

Applications for this role will close on 30th May 2023 but may close early due to the number of applicants.

 

Diversity is everywhere and it makes the world a more interesting place. At ZAVA we encourage diversity, welcome difference and celebrate new ideas. Everyone is welcome to apply to ZAVA, regardless of origin, creed, disability, age, nationality, marital status, partnership status, sexual orientation, gender or other legally protected reasons. Additionally, research shows that generally, men are happy to apply for positions where they fit 60% of the requirements or higher, whereas women and underrepresented groups often will not apply unless they fit the requirements almost entirely. If you think you’d be great in this role, even if you don’t match all the requirements we have listed, we’d still love to hear from you! 

Please note: certain positions will be subject to a satisfactory DBS check.

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Applications are now closed