Marketing Operations Manager Flo Health

UK 25-07-2023

We’re quite proud of our achievements…

250M+ downloads, 50M+ monthly users, #1 by installs in the iOS Health category, 4.9 stars on the App Store (3M+ reviews), backed by 7 VCs, annual revenue at 9 figures, and a valuation close to $1B.

…and we’re just getting started.

We’re Flo Health, a rapidly growing, Series B funded HealthTech building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

And there's never been a more exciting time to join us.

Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.

Now though, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better - we’re set to become the world’s favourite female health brand.

Big plans, right?

They absolutely are -  that’s why we’re hiring.


The Job

We are seeking a Marketing Operations Manager with a deep understanding of CRM systems and a passion for working closely with engineering teams. This role is ideal for someone who enjoys understanding the mechanics behind systems, driving cross-functional initiatives, and finding innovative solutions to tooling limitations. While the ability to deliver classic CRM campaigns is a part of this role, the primary focus will be on advising our Marketing team on how to best utilise our existing setup.

Your Experience

Must have:

  • Experience: At least 5 years of experience working with CRM systems, with a focus on system management and improvement rather than just campaign delivery.
  • Technical Skills: Strong technical skills, including experience working with engineering teams and a deep understanding of CRM system mechanics.
  • Marketing Knowledge: A strong understanding of marketing principles and strategies is beneficial.
  • Problem Solving: Excellent problem-solving skills, with a proven ability to identify and overcome tooling limitations.
  • Communication: Strong communication skills, with the ability to explain complex technical concepts to non-technical team members.
  • Collaboration: Proven ability to work effectively in a cross-functional team environment.
  • Project Management: Experience managing cross-functional projects is highly desirable.


What you'll be doing

You'll be responsible for:

  • CRM System Management: Oversee the operation, maintenance, and improvement of our CRM system. Ensure that the system is functioning optimally and that any issues are promptly addressed.
  • Cross-Functional Collaboration: Work closely with engineering, marketing, and other teams to drive initiatives that improve our CRM system and its integration with other tools and processes.
  • Technical Problem Solving: Identify limitations and issues with our current tooling and work proactively to find and implement solutions. This includes both improving existing tools and identifying new tools that could enhance our CRM capabilities.
  • CRM Campaign Delivery: While the focus of this role is on enablement and operations, the ability to deliver classic CRM campaigns is still important. This includes designing, implementing,QA and analyzing the results of campaigns.
  • Data: Involvement in Data focused Projects. This could include initiatives to optimize Deliverability, Quality or Marketing Access to Data. 
  • Customer Contact Strategy:  Having a view of campaigns across the board and safeguarding our contact strategy.  
  • Advisory Role: Act as a subject matter expert on our CRM system for the Marketing team. Provide advice on how to best use the system to achieve their goals, and educate them on any changes or improvements to the system.



People perform better when they’re happy, paid well, looked after and supported. 

That’s just a fact.

On top of competitive salaries, we offer Flo's permanent employees:

  • A fully flexible working environment wherever you’re at your best: at home, in our offices, or a mix-and-match of both
  • Company equity grants through Flo’s employee share option plan (ESOP)
  • Paid holiday and sick leave (dependent on location) 
  • Fully paid female health and sick leave, in addition to holiday and regular sick leave
  • Workations - an opportunity to work abroad for two months’ a year
  • Six months' paid Maternity Leave, and one months' paid Paternity Leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
  • Career growth, progression, and learning development resources
  • Annual salary reviews
  • As many free premium Flo subscriptions as you’d like 
  • A whole host of other benefits (health/pension/social schemes, dependent on location)


Our Culture

It’s pretty hard to condense a culture down to a few words, but we do all have a few things in common.

We’re problem solvers, we’re adaptable, we’re empathy driven and results led. 

People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a rapidly growing business means that the answers aren’t always there for us already, but that’s okay; it’s part of the excitement!

If this resonates, we might be the right place for you.


We know that building the future of female health isn’t going to be easy, but we’re hoping you’re up for the challenge.



Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.


Applications are now closed