Product ManagerGrowUp Farms

London, England, United Kingdom 08-07-2023
B Corp


Your Role

At GrowUp we’re on a mission to grow better food for all, by solving real problems that shoppers face every day. This means bringing to life pioneering new products that align with our customers’ ever-evolving needs and desires.

We are seeking an enthusiastic and dynamic individual to join our Product team and revolutionise our customer offering and spearhead the development of our groundbreaking products. As a Product Manager you will work with our Product Director overseeing the product strategy ensuring it is aligned with our customer needs and that it remains relevant and competitive in the market. You will oversee market research, development, launch, and lifecycle management, while collaborating with cross-functional teams and keeping on top of industry trends and competitors.

In this role, you will become the ultimate trendsetter, maintaining an unwavering awareness of market dynamics and the latest innovations in comparative products across all retailers. Your keen eye for identifying opportunities and market trends, coupled with your analytical know-how, will empower you to make data-driven decisions that push the boundaries of the fresh produce industry.

You will thrive in a fast-paced and collaborative environment, where independence is celebrated, and teamwork is paramount. Together with the Sales and Marketing teams, you will bring to life innovative products that align with our customers' ever-evolving needs and desires. You will help shape our product strategy and lead the charge in creating an exceptional range of offerings that exceed industry benchmarks.

If you are ready to take the fresh produce industry by storm and leave a lasting mark on the world of fresh produce innovation, then this is the opportunity you’ve been waiting for. This is your chance to let your passion for fresh produce thrive in an exciting work environment where our products and our customers are our guiding stars!

How to Apply:

If you are ready to take on this exciting opportunity as a Product Manager and contribute to the success of GrowUp, please submit your CV and a cover letter highlighting your relevant experience and why you believe you are the ideal candidate for this position. We look forward to reviewing your application!


Your areas of knowledge and expertise that matter most for this role:

  • Your customer obsession means you will be a natural fit in the Product team, the Customer Champions within the business
  • You will possess a deep understanding of the food industry whether that’s growing, manufacturing, retailing, or food technology
  • You have good overall awareness of retailer development requirements
  • You will have an excellent market awareness for comparative products in all retailers and can capture and communicate relevant changes and innovation
  • You have proven experience in business development, sales, or marketing within the fresh produce industry
  • You have strong knowledge of the fresh produce market, supply chain management and quality standards
  • You have demonstrated an ability to build and maintain relationships with suppliers, customers, and industry stakeholders
  • You have a results-oriented mindset
  • You have analytical skills to assess market trends, identify opportunities, and make data-driven decisions with a passion for food and a drive to innovate

All the responsibilities we will trust you with:

As a Product Manager you will be an integral part of the Product team working on the pipeline of new products from initial product concept through the product development cycle to launch.

You will also champion the ongoing improvement of our product offerings and processes, aligning them with our benchmarking strategy to set new industry standards.

You will immerse yourself in continuous research of markets and cutting-edge technologies to develop groundbreaking product concepts that will captivate our customers' imaginations.

You will prepare meticulous product costings to ensure profitability while maintaining our commitment to delivering exceptional value.

Product Management:

  • Collaborate with our Sales and Marketing teams to create exceptional product ranges that surprise and delight our customers
  • Work closely with our research, technical, finance and farm operations teams to ensure effective product development and commercialisation
  • Collaborate with designers to translate product concepts into feasible designs
  • Coordinate with the Sales and Marketing teams to develop product positioning and messaging that captures the imagination, and go-to-market strategies that make waves in the industry

Customer and consumer problem solving:

  • Research and analyse market trends, consumer needs, and competitive landscape to identify new product opportunities
  • Ensure product and ranges are commercially viable
  • Generate innovative ideas and concepts for new products or product enhancements
  • Conduct feasibility studies and assess technical and process requirements for product development

Project Management

  • Be the master of project coordination and collaboration across teams, driving successful launches of new products and orchestrating trials that elevate our offerings to new heights.
  • Manage comprehensive project documentation, including product specifications, design files, and testing reports, ensuring seamless information flow.


What’s in it for you?

  • Be part of a great business – you will be in one of the fastest growing and most exciting businesses in the vertical farming industry
  • Be part of a great team – you will work with and learn from a friendly, smart, growing, and passionate team who care about each other and the business
  • Grow yourself – a chance to develop yourself and make the role your own as the business and team builds, broadening your knowledge and capabilities to push you to the next level
  • Share our passion for driving change for good – As a B Corp certified business sustainable production is at the heart of what we do


  • £40,000 - £50,000
  • Annual bonus based on company, team, and personal performance
  • Employee incentivisation scheme
  • 25 days holiday
  • Income Protection
  • Employee Health Scheme provided by Vitality at Work
  • Enhanced maternity and paternity leave
  • Pension (5% employer contribution)
  • Employee benefits programme with Bravo Benefits.
  • Cycle to Work Scheme

About Us

We bring customers food that doesn’t cost the earth.

We’re a leading UK vertical farming company who have spent almost a decade growing salads at three vertical farms, bringing customers restaurant-quality leafy greens that stay fresher for longer. Salads are just the tip of the iceberg – our future is more farms, more crops, and the technology to make vertical farming the norm.

We’re passionate about getting people to rethink their salads and delivering healthy, affordable, British-grown food to more customers, with a lighter environmental footprint and a more resilient year-round supply chain. We bring purpose and impact to the fresh produce category and expect a transformational impact over the next decade as we add in new crops.

We are a fast-growing dynamic team, that cares passionately about what we’re doing. We’re interested in people who want to help turn food production on its head, who are naturally entrepreneurial, commercial and relentless to make it happen.

We have developed industry-leading technology integrated with renewable energy to drive down the costs and carbon footprint of vertical farming while cutting down on food waste in the supply chain and at home. Our fourth farm is now operational in Sandwich, Kent and began delivering its first harvest of ready-to-eat salad leaves to U.K. supermarket shelves earlier this year.

Our team is the most valuable part of our business – our success is defined by the hard-working, brilliant and enthusiastic people we employ. Our recruitment process and employment decisions are based on our business needs, job requirements and individual qualifications. We provide equal employment opportunities to all applicants without regard to race, colour, age, religion, gender, sexual orientation, national origin or disability status. We don’t tolerate discrimination or harassment based on any of these characteristics and we encourage all suitable applicants to apply for open positions.


Applications are now closed