Growth DirectorZoe

UK/EU or compatible timezone (Remote) 04-09-2023
HealthTech
We Are Redefining How People Approach Their Health

ZOE is combining scientific research at a scale never before imagined and cutting-edge AI to improve the health of millions. 
 
Created by the world’s top scientists, our personalised nutrition program is radically reimagining a fundamental human need – eating well for your own body. Currently available in the US and the UK, having generated a waitlist of over 300,000, ZOE is already helping tens of thousands of ZOE members adopt healthier habits and achieve their goals.
 
We are also the team behind the popular COVID Symptom Study, which played a critical role in the fight against COVID in the UK and has now expanded to become the ZOE Health Study (ZHS). ZHS uses the power of community science to conduct large-scale research from the comfort of contributors’ homes to understand health and prevent disease. Our collective work and expertise in biology, engineering, data science, and nutrition science has led to multiple breakthrough papers in leading scientific journals such as Nature Medicine, Science, The Lancet, and more.
 
A remote-first, well-funded startup, we are backed by founders, investors, and entrepreneurs who have built multi-billion dollar technology companies. We are always looking for innovative thinkers and doers to join our team on a thrilling mission to tackle epic health problems that span the globe. Together, we can improve human health and touch millions of lives.
 
We value inclusivity, transparency, ownership, open-mindedness and diversity. We are passionate about delivering great results and learning in the open. We want our teams to have the freedom to make long-term, high-impact decisions, and the well-being of our teammates and the people around us is a top priority.

About the team...
The Growth team owns product-led growth across acquisition, conversion, cross-sell and retention. Our goal is to help more people discover and benefit from ZOE. We do this through rapid experimentation across the funnel, and look after the growth and analytics tooling required to achieve this.

About the role...
We’re looking for a Growth Director to lead Growth at ZOE, which means building and optimising digital experiences (across web and app) to increase acquisition, conversion, LTV and retention. You'll lead and expand our cross function Growth team, working closely with VP Marketing and VP Product. You'll play a pivotal role in helping millions more people discover and benefit from ZOE.

What you’ll do...

    • Increase digital journey conversion rate from landing to purchase to unlock growth and lower CAC - for paid and organic traffic
    • Inform pricing strategy for existing and new products with rapid pricing experimentation
    • Drive new sales by launching free digital products to capture and nurture leads
    • Drive xsell and upsell of new products to existing members
    • Increase referrals through integrating referral growth loops in the customer journey
    • Drive a culture of rapid experimentation

We think you'll be a great fit if you have..

    • Experience leading product growth squads (eng, design, analysts, PMs)
    • A proven track record delivering product-led growth (ie not paid media) impact through rapid experimentation in a b2c or d2c context
    • Experience hiring and managing PMs / marketing managers
    • Are data driven, and an impatient risk taker
    • A strong ability to cut through complexity to find path to MVP


Listed above is a snapshot of the experience, skills and attributes we think would come handy for the success in this role. Are you passionate about ZOE and this role but don't tick 100% of the boxes above? Please consider applying anyway. We are happy to up-skill where possible.

What you can expect from us

Aside from ensuring the industry-benchmark compensation package and providing you with all the hardware and software you need, we have worked hard for our list of benefits to be focused on things that matter to our team members most. 

Remote-first - work from home, pop into our London/Boston offices, or work within the EU; you have flexibility to choose your own place of work and work flexibly
Stock options -  we want everyone to be rewarded for contribution to our growth 
Paid time-off - on top of any national / bank holidays, you get 28 days off (25 plus 1 life-event and 2 company-wide reset days) 
Enhanced parental leave - Enhanced parental leave, family planning and pregnancy/adoption loss leave - adding on to the statutory offering, we know how important it is to be supportive at times that matter
Private healthcare and life assurance - flexible options to choose what fits 
Health and wellbeing - ZOE nutrition product, Employee Assistance Program, Spill mental health support, Cycle to Work, yoga and more 
Pension - paying monthly and offering flexibility to top your pension up 
Allocated social, WFH and Growth (L&D) budgets from the day you join
Plenty of learning and social opportunities 

We continue to build a benefits package that invests in our team members’ long-term personal and professional growth and wellbeing, adding to this list as it evolves.

Equal opportunities
 
We believe that having a truly diverse team where everyone can be their authentic self is the key to our success and we are committed to improving the tech industry for the better. We are passionate about equal opportunities and encourage candidates from any underrepresented backgrounds to apply. We don't discriminate based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability or age. When applying, please let us know of any accessibility requirements you may have for your interviews and we will do our best to accommodate.
 
While this position is advertised as full-time, we can be flexible on the specific arrangements and would be happy to discuss part-time, job-share or other flexible arrangements, if required. 
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Applications are now closed