Role: Head of Marketing
Location: London (or within a 1.5 hour commute)
Equal Education Partners is recruiting on behalf of a London-based education group. Our client is a leading provider of transformative educational experiences to students across the world, including both in-person and online programmes.
Objectives:
- Lead the Company’s Marketing team and strategy across all functions: e.g. branding, product marketing, communications, growth / lead generation, SEO, content marketing, performance.
- Managing and optimising the annual marketing budget.
- Developing brand authority in the global summer and online programme market.
- Leading development of marketing strategy by working closely with the CEO and Senior Management Team to create effective plans.
- Work closely with the sales team to improve lead quality and support the sales team with collateral and content.
- Conduct meetings regularly with Senior Management to review pipeline, resolve challenges, and brainstorm possible solutions.
- Be the expert on the competition and landscape to identify new marketing opportunities to reach new market segments.
- Managing brand positioning across all products and channels.
- Analysing market trends and making strategic decisions based on insights.
- Ensuring marketing campaigns are effective and meeting targets.
- Developing new product concepts and managing their launch through market testing.
- Build an engaging community of ambassadors and alumni.
- Managing external agencies, when required, to ensure projects are delivered within agreed timelines and budgets.