At Perlego we believe in the key role you will play to achieve our shared mission. You'll belong to a culture of dreamers, team players and avid learners with a flexible, value-based approach. Here, you can become your best self, and through your talent, make a real impact in the world of education.

The numbers speak for themselves:

94% of people you’ll work with are inspired by the purpose and mission of Perlego

88% of people you’ll work with feel they belong at Perlego

90% of people you’ll work with would recommend us as a great place to work

*Stats from our latest anonymous employee engagement survey

What we do

At Perlego, there are over 120 of us working hard to make education accessible to all. We believe access to good quality affordable learning unlocks potential. Knowledge should be more accessible, not locked behind sky-high price tags.

Last year, we expanded our library to make over 1 million books affordable for learners, earned a 100% Gold ASPIRE rating for accessibility and reached over 15 million people. The next stage of Perlego is twofold: 1) expand our support to students and publishers globally, and 2) build a product that goes beyond the book, a platform that helps students study smarter and educators teach more effectively.

What we’re looking for

A dedicated and results-driven Performance Marketing Manager to join our team. In this role you will play a pivotal role in driving the growth of our direct-to-consumer (DTC) subscribers and managing our paid performance budget across multiple markets. Your primary focus will be on managing paid acquisition channels, with a deep expertise in Paid Search (SEM) being essential for success in this role.

How we work together

We work in a matrix structure and we organise ourselves into cross-functional tribes working together on common goals, with each tribe focusing on a specific domain and including all the necessary roles and skills to deliver on our objectives

You will be a key part of our cross-functional Consumer tribe, working closely with two Agile Product squads as well as our team of expert Marketeers to drive growth in our DTC channel.

What you’ll do:

Oversee and coordinate all paid acquisition campaigns and channels across different markets.
You will work on scaling our Paid Search (SEM) channel. That means growing our existing paid search strategy to drive high-quality traffic and conversions to our catalogue.
Utilise financial modelling and forecasting techniques to support budget allocation decisions and growth projections.
Support our international market expansion by collaborating with our Region Leads to grow Perlego across different markets, identifying new channels or optimising existing ones to work their best in each market.
Collaborate with the creative team to develop compelling ad copy and creative assets that resonate with target audiences.
Plan and execute A/B tests to improve campaign performance and identify areas for improvement.
Collaborate with our Product team to optimise key user journeys & touchpoints for both new customer acquisition and retention.
Own and develop key partnerships with third parties (Google, agencies, key affiliate partners)
Responsible for managing and optimising the paid performance budget across various markets, ensuring efficient allocation and maximum ROI.
Analyse campaign and catalogue performance, leveraging data and insights to make data-driven decisions, identify new growth opportunities and optimise strategies.
Generate comprehensive reports and KPI dashboards to track and communicate campaign performance to stakeholders.

Requirements

At least several years of experience in performance marketing, with a deep expertise in Paid Search (SEM)
Experience in keyword research, account structure, campaign optimisation, and bidding strategies
Strong analytical skills - you are comfortable working with large quantities of data and are adept at pulling key insights out of it
You love solving large complex paid search challenges
Experience managing and optimising other non-search paid acquisition channels such as Paid Social and Affiliates.
Proficiency in utilising digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, SEMRush, Google Analytics).
Strong financial modelling and forecasting skills.
Proficiency in using Gsheets and SQL for data analysis and reporting
Strong analytical skills and a data-driven mindset.
Exceptional communication and teamwork skills.

⭐️ It’s a plus if you have

Experience in marketplace, subscriptions, or DTC (direct-to-consumer) products

Benefits

🌈 Benefits include:

✨Compensation

The salary available for this role is £65,000-£70,000

Why should you work at Perlego?

Apart from our mission, we foster a unique company culture championing self-empowerment, personal development, direct communication and mutual support. We’re proud of our Glassdoor reviews and the fact that 97% of our team would recommend Perlego as a place to work.

Want to learn more about how we’re making learning accessible? Check out our latest impact report

🏠 Flexible

We're making learning accessible to all and we want our ways of working to be accessible too. Choose between our impressive office in Chancery Lane, remote work or a bit of both. Work in a way that supports your needs and your life. We trust people to know what works best for them.

We are flexible if you wish to work remotely overseas for short periods of time, as long as you remain a UK tax resident 🗺

🧠 L&D Budget

We value continuous learning, you will get £500 per year to spend on the training of your choice

🌱 Unlimited Coaching Opportunities

Unlimited access to MoreHappi, an on-demand professional coaching platform to offer all employees access to unbiased and professional coaching opportunities.

🤓 Learning Time

All employees have dedicated Learning Time to focus on new skills, projects or interests that lay outside of their day-to-day job

🌴 Work-Life Balance

Everyone needs a break, so enjoy 30 days off (incl. bank holidays) + 1 additional day annual leave for every year of service up to 35 days off (incl. bank holidays)

🛐 Flexi Bank Holidays

We understand that not everyone aligns with the same calendar; we offer the flexibility to take your local country's bank holiday allowance for other religious or cultural days.

e.g. switch UK Easter Bank Holidays Days for Eid celebrations

❄️ Office Reset

All employees can also enjoy the days between Boxing Day and New Year off, to reset and refresh for the new year - this is additional to your annual leave 🙂

🏖 Sabbatical

After three years there is an opportunity to take a 1-month unpaid sabbatical, and after five years there is an opportunity to take a 1-month paid sabbatical

💛 Personal Days

Life happens and we want you to be able to use your annual leave for resting, relaxing or taking time out to do something you love!

We offer 1 additional day a year for life events (your wedding, relocation, moving house, or a child starting school).

🍏 Health & Wellbeing

We want everyone to feel healthy and happy, so you get the choice of a wellbeing subsidy or private medical insurance via Vitality.

💭 Mental Health

All employees also get access to a free counselling support service via Spill

💸 Financial Wellbeing

Track your financial goals and receive financial advice all via Mintago

🚲 Cycle to Work Scheme

We're committed to building a sustainable business, so we encourage cycling to work. Perlego will buy your bike of choice, which you'll pay back over 12 months.

🎉 Social

We're a tight-knit bunch who enjoy our time to play. We have regular social events and activities for everyone - everything from white water rafting to board game nights.

🍼 Family time

We believe family is really important; we offer new parents a competitive matched parental leave as well as a phased return to work from extended leave.

👼 Workplace Nursery Benefit

We want to support working parents and carers, so we offer a workplace nursery benefit scheme, helping our employees potentially save thousands of £££ against the cost of nurseries each year.

👋 Belonging at Perlego:

🌈 We are an equal opportunity employer and value diversity of thought and background.

❤️ We are actively building a diverse team, so we strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

📣 To enable an equitable experience for all and give you the best chance of success, if you have any specific requirements for any stage of the interview process, please let us know by emailing ben@perlego.com

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Performance Marketing ManagerPerlego

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