Product Marketing LeadSocial Value Portal

Who are we?

We’re a company on a mission to deliver £100bn in Social Value to help people, places and the planet thrive. We launched in 2014 and within a short time have become the market leader in measurement and reporting of Social Value in the UK. The market is young and rapidly growing and we have recently received investment to further scale the business, both in the UK and internationally.

We’re a fast-growing SaaS scale-up, with over £16bn of Social Value being tracked through our digital platform to date. We have a suite of user-friendly, online collaboration tools that enable our clients in the public, private and voluntary sectors to work together to deliver Social Value. Our core offering is an evidence-led social value measurement framework, called the Social Value TOM System (Themes, Outcomes and Measures). We not only provide a platform, but our proposition also spans a consultancy division, as well as a new Social Value learning academy.

About the role

This role will own proposition development and how we take them to market, including new products. In this role, you will own the ‘Go To Market’ plan, roadmap and targets for all new initiatives. You will develop a thorough understanding of the target audiences, their needs and how SVP can make a real difference to their lives.

Who we are looking for

You’ll be self-motivated individual, keen to come in and quickly establish relationships and a plan to get things done. The role will suit someone with a delivery mind-set, who has a solid, pragmatic approach and has a passion for collaboration. You’ll be comfortable at lightning speed, leaving in your wake robust mechanisms for tracking and demonstrating success.

You’ll love understanding how people tick and developing ways to connect with them, through a clear understanding of how we provide benefits – not products. You’ll also be switched on commercially. And we need ideas. Bold ones, small ones, any ideas which will help fast track how we achieve our goals.

Attitude is everything, so if your glass is half full and you’re up for a fast ride, come and join us!

What you will be doing

Propositions & Customer Champion (35%)

• Own the value proposition for our target markets (public sector and corporate), keeping up to date with our USPs, market differentiation and messaging
• Understand our target audiences, working closely with the Sales and Account teams and develop an execution plan to increase awareness, reputation and consideration
• Own the messaging ‘reasons to believe’ and proof points to support the value SVP can bring, with clear benefits (not simply products/functionality)
• Be the expert on our buyers, who are they, how they buy and their key buying criteria.
• Collaborate with product management and marketing communications to develop product positioning and messaging that resonate with our target buyer personas.
• Develop the marketing plan and go to market plan for new initiatives, liaising with internal stakeholders, creating annual/quarterly/monthly marketing plans
• Commercially driven, ensuring the best return on investment and creative activation, owning the distribution plan (integrated) to influence reach target audiences and drive opportunities
• Establish campaign process and governance (including roles and responsibilities)
• Create measures (OKRs, KPIs) and ensure tracking in place for all campaigns to enable accurate review and analysis
• Harness the power of HubSpot & Salesforce to measure & monitor progress - and promote shared accountability and visibility to achieve success
• Manage the budgets to support acquisition and sales targets as required.
• Execute to time and budget, new products and releases of existing products, and manage the cross-functional implementation of the plan.

Campaign Management & Delivery (35%)

• Develop the marketing plan and go to market plan for new initiatives, liaising with internal stakeholders, creating annual/quarterly/monthly marketing plans
• Commercially driven, ensuring the best return on investment and creative activation, owning the distribution plan (integrated) to influence reach target audiences and drive opportunities
• Establish campaign process and governance (including roles and responsibilities)
• Create measures (OKRs, KPIs) and ensure tracking in place for all campaigns to enable accurate review and analysis
• Harness the power of HubSpot & Salesforce to measure & monitor progress - and promote shared accountability and visibility to achieve success
• Manage the budgets to support acquisition and sales targets as required.
• Execute to time and budget, new products and releases of existing products, and manage the cross-functional implementation of the plan.

Governance & Stakeholder Management (20%)

• Manage a robust prioritisation approach and implementation roadmap to support internal customers (Product, Consultancy and R&D).
• Project managing the delivery of campaigns and assets to launch/introduce to market (in conjunction with the rest of the marketing team and the Product Owner)
• Create an integrated plan to synchronise with the rest of marketing, keeping everyone updated with progress and tracking against tight delivery deadlines.
• Measure & monitor ‘success’, having a compelling business case and deliverables – strive for continual improvement and results.
• Understand and support our customer facing teams (sales, consultancy & support); train them on the problems we solve for our buyers and users and develop internal tools and external collateral to support the GTMs

Contribution, Enthusiasm & Integrity (10%)

• Build our own ‘best practice’ model, documenting and sharing.
• Feedback and seek feedback to improve personal performance and support others
• Input into the wider thinking to create a leading marketing function
• Ensure all communications are clear, coherent and signed off (brand compliant)
• Input to broader initiatives as required
• Curious & inquisitive