CRM ManagerHertility Health

Hertility is a women’s health company built by women, for women. We’re shaping the future of reproductive healthcare by pioneering unique diagnostic testing that provides data-driven and advanced insights into reproductive health, fertility decline and the onset of menopause. We provide expert advice, education and access to care - all from the comfort of your home.

31% of women will suffer from a reproductive health issue at some point and through our research, we aim to reduce the time to diagnosis through advanced at-home testing and specialist gynaecological care. We tailor pathways to the individual's reproductive goals, whether it be to explore their ovarian health and fertility options or overall hormonal health, such as confirming a PCOS diagnosis. Currently, we can diagnose 18 of the most common gynae pathologies which may lead to reduced fertility and signpost gynae cancers.

Ultimately, our aim is to change attitudes around reproductive health, both for individuals and in the workplace, and to encourage women to be proactive by tracking their reproductive health. We’re calling this the Reproductive Revolution!

The role

We are looking for a creative, analytical, and data-driven CRM Manager to join our growing CRM function and help shape our customer communication strategy. The role will report to the Senior CRM Manager (Holly) and work cross-functionally with the Growth, Product and Engineering teams.

As a CRM Manager, you’ll primarily focus on acquisition campaigns and automated journeys, making use of our existing channels such as email, SMS and website personalisation, as well as looking for opportunities to innovate with new CRM channels such as WhatsApp. You will ensure our brand message is carried through all CRM touch-points pre-purchase, building out journeys that are able to scale as the company grows.

Your key responsibilities will include, but not be limited to:

• Learning, building and innovating within our CRM platform (we use Braze).
• Developing and building multi-channel CRM journeys to acquire and convert new users to first order, giving them an excellent introduction to the brand, product to support our retention strategy post-purchase.
• Owning our CRM acquisition strategy with support from the CRM Manager where required.
• Analysing data to find ways to optimise performance to improve acquisition goals, e.g. quiz completion rates, abandon cart conversions, lead generation.
• Designing, testing and executing marketing campaigns that deliver against revenue-driving and brand-building goals including CTR, open rates, and conversions across primary channels like email and secondary channels like SMS.
• Testing and learning using A/B and multivariate testing across creative, copy, send time and cadence, ready to gather learnings and share these with the wider team.
• Maintaining communications calendar including concept, content, testing, and audience information for campaigns, for example, newsletter, education, brand moments and direct revenue-generating campaigns.
• Feeding into monthly CRM reporting to support data-driven decision making.
• Following and optimising existing internal CRM processes and looking for ways to improve them as we grow the team
• Setting clear objectives for each campaign to measure success.