Brand & B2B Marketing ManagerTwinkl

Sheffield, England, United Kingdom 10-11-2023


Location: Twinkl HQ, Sheffield or Remote

Annual Salary: £30,000 - £35,000

Hours: Full Time (37.5 hours per week with flexible working hours around 10am-2pm core hours)

Contract: Maternity Cover (12 months fixed term)

Hiring Manager: Chanel Lloyd

Recruiter: Charlotte Harris

As the Brand & B2B Marketing Manager at Twinkl, you’ll work as a key member of the Brand Marketing team. Working with the Senior Brand Marketing Manager and Head of Schools, your role will focus on producing strategic brand marketing campaigns which meet the objectives of the business to gain customer acquisition, build brand loyalty and reduce churn across our B2C and B2B markets.

You will primarily lead on yearly campaign planning, understanding data and customer behaviour, and writing marketing campaign strategies that speak to both UK and International audiences to support international growth. You’ll work closely with a team of 4 talented marketers to develop and execute successful campaigns that achieve their outlined goals, typically ranging from revenue to acquisition to social growth.

As well as yearly planning, you’ll identify opportunities for reactive campaigns by staying on top of trends and conducting brand research. Alongside this, you’ll work with the other teams such as product marketing, international markets, segment markets and more to ensure your campaigns are far reaching - helping those who teach across the globe.

You’ll have an understanding of the Twinkl brand and tone of voice and how this pivots from B2C to B2B markets and be able to adapt this to fit the needs of our customers, ensuring the messaging is relevant and appropriate.

You’ll be responsible for tracking, interpreting and reporting campaigns and social performance using data. You’ll understand the importance of pivoting content where necessary and won’t be afraid to try new things to achieve results, delivering experiments and innovations throughout campaigns. This is a hands-on role, where you will be responsible for the delivery of your personal, and team objectives and KPIs.

You’ll have an understanding of the Twinkl brand and tone of voice, and be able to adapt this to fit the needs of our customers, ensuring the messaging is relevant and appropriate.

Ongoing projects/how you’ll spend your day:

  • Leading the team, and coordinating those within other teams, to execute B2C and B2B marketing campaigns - large and small.
  • Supporting your Marketing Executives in delivering on their personal objectives, particularly across various Twinkl Social channels and in conjunction with our Brand Marketing team.
  • Working across all other teams providing specialist support to drive new sales, customer retention, and upgrades.
  • Looking for opportunities each day to further our reach and establish our brand.
  • Setting goals and metrics to measure success

To succeed in the role, you will:

  • Be a hands on leader who will execute on personal objectives
  • Have extensive social media management experience, including a strong understanding of data analytics
  • Be a creative thinker, focused on continuous improvement, with the ability to spot and capitalise on trends.
  • Be experienced in balancing multiple projects and thrive in a fast paced and dynamic environment
  • Be a supportive inspirational leader who leads by example

You’ll work with:

  • All leaders and members of the wider schools team offering marketing support in order to deliver team wide objectives
  • Country managers and international teams.
  • The Brand Marketing, Brand & Creative and Customer facing teams ensuring all school customer communication is in line with the company brand, culture and valuesWe're interested in anyone who meets one, or a combination of the following:


We're interested in anyone who meets one, or a combination of the following:

  • Significant experience of campaign led B2C and B2B marketing
  • Significant demonstration of use of a variety of Marketing channels
  • Demonstration of creation and implementation of various marketing strategies to drive brand loyalty, generate new sales and support the retention of customers.
  • A passion for supporting the education of children globally

Qualifications and experience:

  • Recognised marketing qualification
  • 4 year’s experience in marketing


In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

  • A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process
  • Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
  • From day 1 - Westfield Health, 29 annual leave days per year plus up to four additional days that may be awarded each year by the company, flexible working policy with opportunities to work from home, Twinkl subscription, access to a financial wellbeing coach and platform
  • After probation - company sick pay and cycle to work scheme
  • Long term service rewards - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay.

Applications are now closed