Curriculum Curation Strategy ManagerTwinkl

Sheffield, England, United Kingdom 13-10-2023


Location: Twinkl HQ, Sheffield

Annual Salary: £35,000- £40,000

Contract: Permanent

Line Manager: Will Bond

Recruiter: Rikki Spencer-Cox

We are looking for an organised and proactive individual to lead our content curation and site architecture strategy. You’ll be data-driven, and highly analytical and understand how to get the growth flywheel spinning through the landscape of search and user experience. You’ll build and hone the curation and site architecture strategy businesswide, working closely with the international team to achieve your goals.

Led by the Head of Organic, in the role of Curriculum Curation Strategy Manager, you’ll ensure users can find, and easily navigate through Twinkl’s content in a data-driven way. You’ll be responsible for improving engagement across the website. As we expand, you'll make sure that our site architecture allows search engines to comprehend the hierarchy and significance of Twinkl’s content. This will enable search engines to accurately prioritise and index our most important content.

If you have a passion for education, a keen eye for content organisation, and possess technical expertise in SEO best practices, then we invite you to be part of our mission to make quality education accessible to all while elevating our online presence.

You will coach and empower your team to be the best they can be, keeping them up to date on the latest guidance, business updates and processes. You will be highly skilled in engagement and communication, disseminating and delegating where necessary.

Key Role Responsibilities

  • Leading and managing the Curation Team, helping to set performance targets before monitoring & reporting progress against them to senior stakeholders.
  • Experimenting with different approaches within the team; you’ll be open to exploring entirely new ways the curation team’s work is driven to provide even greater value to the business.
  • Establishing clear priorities for the team, defining projects and managing deadlines using a pace-setting leadership approach.
  • Exercising general project management skills to oversee and coordinate curation initiatives effectively. When something goes wrong, you can identify issues and pivot quickly, bringing the team with you as you do.
  • Collaborating closely with the wider growth team, UX, WebDev and Data teams to drive enhancements in content categorisation processes, ensuring a data-driven approach at all times.
  • Taking on line management duties, including defining KPIs fostering team development, providing day-to-day support and troubleshooting as needed.
  • Monitoring story point values and updating when necessary.
  • Playing a pivotal role in implementing new processes and changes while taking ownership of the narrative surrounding these transitions. This is supported by clear documentation and communication to both Curation team members and noon-curation stakeholders.
  • Updating the WBR (weekly business review) and OKRs (Objectives & Key Results) to ensure they both remain up-to-date, reflecting the team’s progress and insights effectively.
  • Getting personally involved with the creation of Sheets, reports and data requests, proactively spotting opportunities to make processes efficient and gathering insights that can inform better team practice.
  • Ensuring the team feels engaged and adequately challenged, supporting them with skills development and providing all they need to go above & beyond.
  • Always celebrating team accomplishments, promoting well-being and using quality-specific feedback to ensure the team remains a constant learning environment.

You’ll be working with:

  • Head of Organic
  • Head of Growth Marketing
  • A team of highly organised, high-performing individuals within Curation
  • Wider Growth Marketing, Product, International, WebDev, UX and Data


  • Bachelor's degree in Education or a related field (e.g., Curriculum Development, Instructional Design).
  • Master's degree in Education, Curriculum Development, or a related field (this is not essential)
  • 2-3 years of classroom teacher experience
  • A clear understanding of the various curriculum frameworks and a passion for learning the frameworks of other countries
  • A love of data and data analysi
  • A solid understanding / practical experience of SEO
  • Experience using GSuite, including GSheets to an intermediate level
  • Experience using data to inform decision-making
  • Experience in leading projects within the Twinkl team or elsewhere
  • Handling of information sensibly and where appropriate, sensitively
  • Professional, personable and pragmatic, an ambassador for Twinkl and our values


In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here are a couple of the things that make Twinkl a great place to be:

  • A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
  • Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
  • From day 1 - Westfield Health, 29 annual leave days per year plus up to four additional days that may be awarded each year by the company, flexible working policy with opportunities to work from home, Twinkl subscription, access to a financial wellbeing coach and platform
  • After probation - company sick pay and cycle to work scheme
  • Long-term service reward after 2+ years of service - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay.

Applications are now closed