Marketing Engagement AssistantTwinkl

Sheffield, England, United Kingdom 13-10-2023


Location: Twinkl HQ, Sheffield or remote

Hours: Full Time will include some evening and weekend work on a rota basis

Contract: Permanent

Salary: £21,000 - £24,000

Recruiter: Meikay Cheng

Hiring Manager: Tomasin Keep

Do you love engaging with people and building relationships?

Do you have a passion for education and enjoy building communities?

We’re looking for a Marketing Engagement Assistant to join our Brand Marketing team here at Twinkl.

As a Marketing Engagement Assistant at Twinkl you’ll be working primarily within our well established Facebook community but also across our other social media platforms to deliver our engagement strategy which is focused on developing brand awareness, building relationships with our audiences and growing our brand equity across social platforms and beyond.

You will work as part of a wider social media team, creating reactive, relevant and engaging content, copywriting, scheduling, promoting Twinkl resources and interacting with our customers across our brand social channels. You will use your channel to experiment with new content, recording and analysing performance data at a basic level to report to your manager lead and sharing insights with the wider team.

Your insights will be vital in informing our content across all of our social media channels.

You’ll anticipate responses, understand and plan how to keep conversations flowing on a one-to-one and one-to-many basis. More than that, you’ll be able to react and respond appropriately in real time. Our social media spaces are a happy and supportive place but you’ll also need to be able to respond to challenges and deal with the occasional prickly situation - we all know what social media can be like from time to time.

You’ll be great at communicating and have an in-depth understanding of the Twinkl brand and tone of voice, and will be able to adapt this to fit the needs of our customers - as well as crafting and developing our tone of voice, moving it forwards.

Ongoing projects/how you’ll spend your day:

  • Setting strategies and creating content for community engagement in groups and across brand channels.
  • Providing insights and content to be cascaded out through BAU content.
  • Coordinating social media ‘tests’ for content.
  • Supporting on community engagement through brand social media channels
  • Working with global teams to develop best practices to create communities in localised markets.
  • Providing out of hours cover for social channels and group moderation
  • Reporting on impact of engagement work.


Core skills:

  • Excellent organisational skills and a good understanding of social media
  • Excellent spelling, punctuation and grammar
  • Experience in a previous marketing or social media role
  • Goal oriented and results focused.
  • Proven track record of delivering engaging and creative communications
  • Good understanding of Google Analytics and Data Studio
  • Goal-oriented and results focused

Soft Skills:

  • Is good fun to be with and has the ability to communicate well with others
  • Is organised, able to work to deadlines, and manages time effectively
  • Able to communicate with colleagues and our external partners effectively, both written and verbally
  • Has a hard work ethic, is passionate, driven and loves what they do
  • Honest, trustworthy and reliable
  • Produces quality work and is ready to learn new skills


In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here are a couple of the things that make Twinkl a great place to be:

  • A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process
  • Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
  • From day 1 - Westfield Health, 29 annual leave days per year plus up to four additional days that may be awarded each year by the company, flexible working policy with opportunities to work from home, Twinkl subscription, access to a financial wellbeing coach and platform
  • After probation - company sick pay and cycle to work scheme
  • Long term service rewards - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay.
Our Recruitment Process:


Applications are now closed