Performance Marketing ManagerTwinkl

Sheffield, England, United Kingdom 23-05-2023


Location: UK based Remote, Hybrid or Full time Office Based Sheffield HQ

Annual Salary: £45K-£60K

Contract: Permanent

Line Manager: Rachael Sprague

Recruiter: Rikki Spencer-Cox

Twinkl is on a rapid growth trajectory, most recently securing investment from Vitruvian Partners, the 4th highest performing investor globally, who have previously backed companies such as Skyscanner, Just Eat, Farfetch and Trustpilot.

We are now looking for a Performance Marketing Manager to join Twinkl to lead our growth marketing team and strategy for our priority-growth countries. You’ll be a strong leader with a great track record of delivering e-commerce conversions via performance / paid media at scale. You’ll be data-driven, and highly analytical and understand how to get the growth flywheel spinning through the landscape of search.

We’re looking for someone with a sharp, analytical mind and an entrepreneurial spirit, comfortable dealing with high growth and complex business challenges. You’ll be led by Twinkl’s Head of Growth Marketing, and be joining a team of global marketing strategists, who are so excited for someone else to join in supporting this next phase of growth.

Your work will have a significant direct impact on Twinkl’s mission to provide high-quality educational resources to teachers, parents, and children worldwide. Twinkl is an established and well respected brand in the UK, with the majority of all primary school teachers using the product to help them teach. You will play a critical role in driving brand adoption globally, and have the opportunity to make a significant impact on the company's success.

With support from a great team internally, and through our investor partner, you’ll be part of an extremely exciting team roadmap. You’ll get exposure to global networks and expertise from Vitruvean Partners and their portfolio companies across sectors and regions. You will have access to valuable resources and strategic guidance that can help accelerate growth even further and open exciting opportunities for progression.

Ongoing projects/how you’ll spend your day:

  • Developing and executing performance marketing campaigns: This involves planning, managing and optimising digital marketing campaigns across multiple channels including SEO, PPC, email, affiliate, and display advertising.
  • Analyse campaign data: Using data analysis to track and evaluate campaign performance. This includes identifying areas of opportunity and creating strategies to improve results.
  • Setting clear goals: You’ll set out clear and ambitious growth plans involving objectives and key performance indicators for your team.
  • Attribution and measurement: You’ll develop and implement a strategy for measurement, including attribution and experimentation, to establish incrementally.
  • Leadership: As the lead of some of our growth marketing teams, you will oversee and guide the team, providing mentorship and coaching to support growth.
  • Testing and experimentation: Working alongside central data teams, you’ll develop and implement testing frameworks to improve campaign performance and efficiency.
  • Reporting: Creating and presenting regular reports on campaign performance to senior management and stakeholders.
  • A proactive approach to optimisation: You’ll provide hands-on optimisation across all available channels to ensure growth generation with an emphasis on LTV and retention metrics.
  • Collaboration: You’ll collaborate with cross-functional teams, including brand, product and data to ensure alignment on goals and strategies.
  • Lead the development of reporting dashboards to provide actionable insights to key stakeholders.
  • Research: You’ll stay up-to-date with industry trends and new technologies, sharing insights and best practices with the team and broader organisation.

You'll work with:

Rachael Sprague - Head of Growth Marketing will be your line manager and mentor.

Growth Marketing Team - You’ll be working alongside like-minded Growth Marketing Managers, who are working on establishing Twinkl as a key player in education across 30+ countries globally.

Country and Segment Managers - Our matrix structure means you’ll be working collaboratively alongside and supporting the country and product teams to achieve our growth goals.

Jon Seaton (CEO) - Twinkl's co-founder and CEO will help you grow through his experience - as well as helping to break down barriers.


We're interested in anyone who meets two or more of the following criteria:

  • 5+ years of growth marketing experience with at least 3 years dedicated to SEO or performance/paid media.
  • Have a deep understanding and hands-on experience of key demand generation channels such as Paid Search, App, Display, Affiliate, SEO & ASO - strategies / best practices
  • Proven experience in automation, incl bidding, optimization towards profit and LTV
  • Passionate and action-oriented with strategic thinking and leadership skills
  • Deep expertise across key advertising platforms (Google’s ecosystem, Meta ecosystem (ex-Facebook), Remarketing partners, Affiliate networks, App networks)
  • Proficient in Looker, Tableau, Google Analytics (GA4)
  • Ability to query and analyse performance data, SQL experience would be desirable.
  • Strong project management skills: Ability to manage multiple campaigns and projects simultaneously while meeting deadlines.
  • Creative problem-solving skills: As a data-driven performance marketing manager, you should be able to think creatively and come up with innovative solutions to drive campaign performance.
  • Strong communication and collaboration skills: Our performance marketing manager needs to be able to work collaboratively with cross-functional teams such as product, engineering, creative, and data and communicate effectively with stakeholders.


In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here are a couple of the things that make Twinkl a great place to be:

  • A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
  • Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
  • From day 1 - Westfield Health, 29 annual leave days per year plus up to four additional days that may be awarded each year by the company, flexible working policy with opportunities to work from home, Twinkl subscription, access to a financial wellbeing coach and platform
  • After probation - company sick pay and cycle to work scheme
  • Long-term service reward after 2+ years of service - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay.

Applications are now closed