Digital Marketing ExecutiveIdeagen

London 23-06-2023
HealthTech
Ideagen help the quiet voices and safe hands that protect organisations to minimise risk, strengthen compliance and keep people safe. 
 
We are the name trusted by organisations globally to deliver world-class, innovative software solutions in regulated or high-compliance industries such as aviation, financial services, life sciences, healthcare and manufacturing. 

As a Digital Marketing Executive at Ideagen, you will play a crucial role in driving the company's digital marketing efforts to continue achieving fast growth.

The Digital Marketing Executive will be responsible for creating, managing and optimizing a wide variety of digital strategies and activities to improve lead generation, drive revenue, increase brand awareness, and support customer engagement. It’s a role that requires a combination of creativity, analytical skills, and a deep understanding of digital marketing channels and trends. 

The role will reportinto the Senior Marketing Manager, and collaborate with multiple teams to ensure that business objectives are met. 

Key Responsibilities :

    • Developing engaging content marketing content for digital channels, including blogs, eBooks, emails, social media channels, etc. 
    • Ownership over social media channels and calendar 
    • Continual optimization of all digital channels to improve conversion rates and search performance, as well as understand what’s working and what isn’t 
    • Contributing to the ongoing development and optimization of website performance 
    • General administrative support on campaigns and CRM activities  
    • Support growth of podcast and video channels 
    • Understand the commercial objectives of the business and the role of digital channels in helping achieve them 
    • Creative communicator and fresh thinker, able to develop and pitch good ideas 

Knowledge & Experience:

    • Bachelor's degree in marketing, business, communications, or a related field, or relevant experience. Relevant certifications in digital marketing are a plus 
    • Track record of executing and managing digital marketing campaigns preferable 
    • Excellent attention to detail and time management skills  
    • Capable written skills are a must 
    • Digitally savvy, experienced in using a range of tech tools, apps and solutions – HubSpot experience or similar is beneficial. Knowledge of digital platforms, such as Google Analytics 
    • Analytical skills to analyze and measure digital performance 
    • Passion for technology and well-read on business/technology topics
    • Comfortable being accountable for activities and taking ownership where possible 
What's in it for you?
While we take our work and deliverables seriously, we have a relaxed working environment and we want our people to be rewarded for their hard work. We offer benefits such as 34 days' holidays (inclusive of bank holidays), Enhanced Maternity and Paternity Pay, Contributory Pension Scheme, Free On-site Parking, Private Medical Insurance, and many more!
 
Who are Ideagen?
If you have ever flown in a plane, been in hospital, or even given blood, there is a good chance we've helped keep you safe. For nearly a quarter of a century, we have been providing software solutions to thousands of customers such as the UK NHS, Virgin, PwC, Emirates, Heineken and even Harvard University. We are not a large faceless corporation, but we are not a fly-by-night dot com company either. With more than 1150 employees in multiple locations across the UK, USA, Dubai, Malaysia, and Bulgaria – not including our global Partner Network – we're one of the most exciting and fastest growing software companies in the world.
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