Marketing Manager - Strategic PartnershipsTwinkl

Sheffield, England, United Kingdom 28-07-2023


Location: Twinkl HQ, Sheffield or Remote

Annual Salary: £26,000 - £30,000

Hours: 37.5 hours/week

Contract: Permanent

Hiring Manager: Mark Wilson Recruiter: Frazer Morton

Twinkl Educational Publishing is a leading global provider of high-quality educational resources, catering to teachers, educators, and learners of all ages. Our mission is to support educators in inspiring and nurturing the next generation by offering innovative, accessible, and engaging educational content.

As part of our Strategic Partnerships team, we collaborate with organisations worldwide to create impactful and meaningful educational solutions including Harry Potter, Paramount Picture [PAW Patrol], Sony Pictures Entertainment [Spider-Man], Universal Pictures [Minions], Santander, Scuderia Ferrari F1 Team, Ant & Dec, Hasbro [Play-Doh], Peppa Pig, Netflix, BBC Children in Need, Save the Children, WWF, David Attenborough, Harper Collins [Michael Morpurgo], Bloomsbury, Puffin, Penguin and many many more.

We are seeking an experienced and dynamic Marketing Manager, or Marketing Executive who wants to take the next step in their career, to join our Strategic Partnerships team at Twinkl Educational Publishing. As the Marketing Manager, you will play a pivotal role in shaping and implementing our marketing strategies to foster strong partnerships with educational organisations, institutions, and key stakeholders. You will be responsible for developing and executing marketing campaigns that drive brand awareness, engagement, and revenue growth through our strategic partnerships.

Key Responsibilities:

  • Strategy Development: Collaborate with the Strategic Partnerships team to define marketing objectives and develop comprehensive marketing strategies aligned with our organisational goals.
  • Partnership Marketing Campaigns: Create and execute innovative marketing campaigns that promote Twinkl's educational resources and services through our strategic partners. These campaigns should drive awareness, engagement, and conversions.
  • Brand Advocacy: Develop and maintain strong relationships with our strategic partners to ensure brand alignment and successful co-marketing efforts that benefit both parties.
  • Content Creation: Oversee the development of engaging marketing collateral, including blog posts, social media content, email campaigns, videos, and promotional materials, to support partnership initiatives.
  • Market Research: Conduct market research to identify trends, opportunities, and competitor analysis within the educational publishing landscape, providing valuable insights to inform marketing strategies.
  • Data Analysis: Utilize data analytics to measure the success of marketing initiatives, identify areas for improvement, and make data-driven decisions to optimize future campaigns.
  • Event Management: Coordinate and support marketing efforts for events, conferences, and webinars in collaboration with partners, ensuring a seamless and impactful presence.
  • Team Collaboration: Work closely with cross-functional teams, including Sales, Content, Design, and Product, to align marketing efforts and drive overall company growth.
  • Budget Management: Responsible for managing the marketing budget for strategic partnership activities, ensuring efficient allocation of resources and maximizing return on investment.
  • Reporting: Provide regular updates and performance reports to the management team on key marketing metrics and partnership campaign effectiveness.


Qualifications and Skills:

  • Bachelor's degree or equivalent.
  • Proven experience as a Marketing Manager or similar role, with a track record of successful partnership marketing campaigns.
  • Understanding of the education sector and trends.
  • Exceptional communication, negotiation, and relationship-building skills.
  • Proficiency in data analysis and using analytics tools to derive actionable insights.
  • Demonstrated ability to think creatively and strategically while maintaining attention to detail.
  • Experience in event management and executing co-branded events with partners.
  • Proficiency in digital marketing channels, including social media, email marketing, and content marketing.
  • Ability to work collaboratively in a fast-paced, dynamic environment.
  • Strong leadership qualities with the ability to motivate and mentor team members.


In return for everything you can bring, we can offer you an exciting, challenging role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

  • A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process
  • Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
  • From day 1 - Westfield Health, 29 annual leave days per year plus up to four additional days that may be awarded each year by the company, flexible working policy with opportunities to work from home, Twinkl subscription, access to a financial wellbeing coach and platform
  • After probation - company sick pay and cycle to work scheme
  • Long term service reward after 2+ years of service - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay.

Our Recruitment Process:


Applications are now closed