Digital Copywriter - EgyptTwinkl

Digital Copywriter - Egypt

Location: Work from home, based anywhere in Egypt

Contract: 6-month contract (with a view to extend), self-employed contractor, responsible for own taxes, no benefits.

Pay rate: $4.00 USD per hour

Weekly hours: 37.5 hours per week, flexible working (with core hours between 10am - 2pm UK time)

Hiring Manager: Rachael Sprague

Recruiter: Charlotte Harris

Please submit a cover letter and CV in English for your application.

As a Digital Copywriter for Twinkl Egypt, you will join our growing in-house SEO team to make improvements to Twinkl’s on-page content and overall organic reach. You will optimise Egyptian resource pages, advise other departments within the business and create long-form content in order to positively impact search page rankings.

Twinkl’s SEO team are a friendly group of driven individuals who love to write and are passionate about continuous learning, Google algorithms and pushing content to be as engaging as possible. If you are a strong commercial copywriter, an SEO enthusiast or digital marketeer, we’d love to hear from you! Fluency in both spoken and written Arabic is essential.

How you’ll spend your day:

• On-page editing: You will spend the bulk of your time creating SEO-optimised content for Twinkl resource pages, addressing the needs of teachers, parents and other Twinkl users. Use on-site copy to target high-value search terms with the aim of improving our search engine rankings.
• Long-form content: In addition to on-page edits, you will be tasked with writing long-form content including blog posts, event landing pages and wiki pages to gain SERP features and high-ranking keywords.
• Data skills: You will be expected to evaluate the effectiveness of your own work using data skills including reporting, analysis and visualisation. We will provide training with members of our specialist team to help you develop and continuously build on these skills.
• You may also be asked to contribute to additional projects such as providing SEO training to other departments in the company, conducting competitor research and any other initiatives which will increase Twinkl’s online profile.
• You may end up working specifically on one of Twinkl’s dedicated product teams, collaborating with the Product Owner to improve visibility and spot opportunities that will help increase traffic to their page.

You’ll work with:

• A friendly and collaborative team of digital copywriters, SEO executives and content executives working to continuously improve Twinkl’s organic reach through the use of strategic experimentation and proven SEO strategies.
• A strategic Growth Marketing Team Leader and Growth Marketing Manager who oversee our international markets.
• The Head of Growth Marketing, Rachael Sprague.

In this role, you will learn:

• How to optimise on-page content using SEO fundamentals, and best practice for copywriting.
• How to use SEO software including Google Analytics, SEOMonitor, SEMRush and more.
• A choice of specialist skills such as technical SEO, competitor analysis, B2B marketing, training, experimentation, data handling, and visualisation.

You will also have the opportunity to build leadership and technical skills and pursue paths of progression within the SEO team and the wider company.